Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.

Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.

This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.

00:00 Introduction
02:00 Starting out in fitness and falling in love with strength
08:48 Building a personal brand vs building a sellable business
11:21 How an accidental e-book launch turned global fitness empire
15:40 Turning the Sweat app into a platform beyond herself
21:46 Selling the company and feeling like she lost a child
25:53 Keeping Sweat ahead in a saturated women’s fitness market
32:22 Why long-term success is about consistency, not extremes
38:31 What women struggle with most in fitness today
40:25 Debunking myths about women lifting weights and eating carbs
44:39 Fitness shifting toward total wellness and biohacking
48:39 Stress, control, and the quiet chaos of daily life
53:15 Navigating motherhood while running a global brand

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst

» Follow Kayla:
Instagram – https://www.instagram.com/kayla_itsines/?hl=en
Sweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...

Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.

Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.

00:00 Introduction
02:10 Catching up, lost Airbnb deposit and lessons for creators
06:00 Celibacy, dopamine addictions and cutting out vices
09:21 Women as a distraction and learning self-control
12:25 Relationships vs single life and patterns of avoidance
17:07 Trust issues, jealousy and choosing a secure partner
20:26 How men can build true security and self-worth
22:34 Balancing being a good partner without becoming a simp
27:01 Dubai dating culture and the rise of entitlement
31:00 Finding quality women and warning signs to watch for
38:44 Advice for young men on meeting women offline
41:56 Building confidence through small daily interactions
43:50 Mentorship, prioritising freedom and business balance
48:28 Scaling without burnout and staying focused
52:29 Writing, distractions, and designing optimal mornings
57:39 The “Let Them” mindset and emotional resilience
01:09:52 Reflecting on alcohol, fun vs optimisation
01:13:19 Goals for 2024 and building systems around creativity
01:19:40 Hosting transformational in-person masterminds and events

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Louis
Instagram: https://www.instagram.com/louisarmstrong7/?hl=en
Creator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.

You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.

Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.

00:00 Introduction
04:38 Making a free course as a moat against competitors
07:00 The arms race of flex marketing and selling the dream
10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path
16:42 Burning out after juggling four jobs and chasing redemption
21:33 Becoming a PT and growing fast as a fitness OG on Instagram
24:33 The viral Dubai video and its polarising reactions
29:52 Why sudden wealth and no guardrails can derail your growth
33:21 Realising nice things don’t equal happiness or fulfilment
36:33 When you’re financially set in your 20s, then what?
42:26 Turning obsession into output and how love for work evolves
46:45 Gym as therapy, consistency, and reclaiming power through strength
50:59 Content, gaming addiction, and transferring energy into building
54:43 Saturation, short-form fatigue, and the trap of constant content
59:32 Cancel culture fading and leaning more into your true self
01:04:01 Collaborating with controversial guests and audience backlash
01:08:08 Why negativity often hides insecurity
01:18:40 Balancing work obsession with a relationship
01:25:12 Kids, priorities, and choosing the right partner for legacy
01:30:33 Making real friendships after success and the Dubai filter
01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety
01:36:38 Building software to solve your own business pain points

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Charlie
Instagram: https://www.instagram.com/charliemorganbiz/?hl=en
Academy: https://www.skool.com/academy/about