Everything's Sales cover art

Everything's Sales

Everything's Sales

By: Tara Shuler
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What if the secret to getting what you want in life was simpler than you thought? On Everything is Sales, host Tara Shhuler breaks down the one skill that drives every outcome — the ability to sell your ideas, your value, and yourself.Tara is the founder of ConvoControl, a sales and communication consultancy built on one powerful truth: whoever controls the conversation controls the outcome. Through coaching, consulting, and her bestselling book Questions Close Deals, she has helped entrepreneurs, executives, and sales professionals transform the way they communicate — in the boardroom, in negotiations, and in life.Whether you're closing a multimillion-dollar deal or convincing your kid to eat their vegetables, this podcast will change the way you think about every conversation you have. Because everything — truly everything — is sales.




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Episodes
  • Why Everything Really IS Sales

    Why Everything Really IS Sales
    Jun 24 2026

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    You have been selling your entire life. You just did not call it that. In this debut episode, Tara breaks down why the doctor giving health advice, the parent negotiating bedtime, and the job interview candidate are all doing the same thing — selling. Welcome to Everything's Sales, the podcast that will change how you see every conversation.
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    4 mins
  • The One Question That Closes Every Deal

    The One Question That Closes Every Deal
    Jun 24 2026

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    Three words. That's all it takes. In this episode, Tara breaks down the single most powerful question in any sales conversation — and explains why most people destroy its effectiveness the moment they ask it. You'll learn the psychology of psychological reactance, why silence is your secret weapon, and three specific closing questions from the ConvoControl framework: the Gap Question, the Permission Question, and the Confirmation Question. Plus a listener challenge to put it all into practice this week.
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    13 mins
  • You Are Always Being Interviewed

    You Are Always Being Interviewed
    Jun 24 2026

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    Every conversation is an interview. Tara unpacks the ConvoControl presence formula: show up grounded, open with curiosity, and make the other person feel seen. Learn how to engineer your first impression on purpose. Visit ConvoControl.com to go deeper.
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    10 mins
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