Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place.

Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Kleinrock for a candid conversation about what’s broken in event marketing today and why safe strategies rarely produce standout results.

Ashley shares how she approaches audience-first event design, builds experiences around business outcomes instead of assumptions, and pushes teams beyond repetitive execution. The episode explores everything from creative field event concepts to executive buy-in, experiential trends, and why immersive experiences matter even more in an AI-saturated world.

Learn:

✅ What stale event execution actually looks like in today’s market

✅ How thoughtful personalization creates stronger audience connection and recall

✅ Why event marketers need market awareness, not just internal opinions, to innovate

Tune in for a practical conversation on how modern event marketers can create experiences people actually remember and results leadership can actually measure.

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Connect with Ashley Nuske
LinkedIn: https://www.linkedin.com/in/ashleynuske-expmarketing/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks?

Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up READY starts forming right now, in summer.

As part of The Summer Circuit, we're dropping a special compilation episode where host Matt Kleinrock shares the unfiltered advice he'd give any event marketer preparing for the back half of the year.

(Yes, Matt filmed this from a kiddie pool. The advice is still dead serious.)

Here's what you'll walk away with:

✅ Why chasing a perfect ROI calculation before you have any measurement at all is the fastest way to measure nothing

✅ How a real event theme works and what it has to be rooted in to actually move through your entire execution

✅ When to stop order-taking from internal stakeholders and start asking the questions that get to the why

Fall is coming faster than most strategies are ready for. Give this one a listen.

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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward.

In this episode, Matt talks with Cynthia Montalvo (Regional Field Marketing Manager at Steno) about the growing gap between event metrics and actual event influence.

Cynthia, an event strategist known for pushing teams beyond surface-level reporting, explains why signals like stakeholder expansion, deeper conversations, follow-up meetings, and peer validation can tell a far richer story than lead volume alone.

Together, they explore how event teams can become more intentional about designing experiences that create momentum across the customer journey—especially in complex B2B sales environments.

Learn:

✅ Why conversation quality often matters more than booth traffic

✅ The signals that reveal trust, deal acceleration, and buying intent

✅ How to design events around influence instead of activity metrics

Listen in for a practical conversation on how modern event teams can better understand what’s really happening at their events and how to prove the value of it.

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Connect with Cynthia Montalvo
LinkedIn: https://www.linkedin.com/in/cynthia-montalvo/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined