Event Everything by Eventastic cover art

Event Everything by Eventastic

Event Everything by Eventastic

By: Guru Media Hub
Listen for free

Summary

 Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.Copyright 2026 Guru Media Hub Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • STOP Making EXPENSIVE YouTube Videos at Your Events (with Brent Turner from Opus Agency) | Ep. 19

    STOP Making EXPENSIVE YouTube Videos at Your Events (with Brent Turner from Opus Agency) | Ep. 19
    May 13 2026
    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/ㅤMASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/JayㅤAI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? On Episode 18 of Event Everything by Eventastic, host Kristin Nagle asks Brent Turner, Executive Vice President of Strategy and Solutions at Opus Agency, why participation is the answer. Brent comes at this from 15 years across digital, advertising, and live experience design. He breaks down the two questions every event leader needs to answer right now: why live, and why together. He also explains how voice interfaces and Google's AI Mode are shifting what audiences expect from a session, and what that means for the formats event leaders keep defaulting to.ㅤ👤 Guest BioBrent Turner is Executive Vice President of Strategy and Solutions at Opus Agency, a global event and brand experience agency that works with companies including Salesforce, AWS, Microsoft, and Google. Based in Boston, Brent moved into events about 15 years ago after a career across digital startups, advertising agencies including Ogilvy, and a stint as Chief Digital Officer at MIT. He writes about brand movements, dopamine culture, and AI's effect on event design.ㅤ✅ The Event QuestionInspired by a recent Opus Agency post: why is the future of events participation, and why does that matter for event leaders right now?ㅤ📌 What You'll LearnUse the "why live, why together" test on every session you're designing. If a format can't answer both, redesign it before it ships.Watch for the moment "this keynote could have been an AI summary" appears in your post-event survey. That comment is the signal your content design needs to shift toward participation.Build sessions where attendees ask questions, not just hear statements. That's where voice and Google's AI Mode are taking audience interaction next.Apply participation across the full agenda, not just one panel. From the keynote through every breakout, the design should assume the audience wants to be involved.Run the one-hand summary test: if a session can be summarized on one hand, you've made an expensive YouTube video, not a live event.Lean on participation when retention matters. People remember what they helped create more than what they sat through.ㅤ🎭 The Ridiculous QuestionIf you had to survive on one gas station food for a month, what are you choosing? Brent picks peanut M&Ms: sweet, salty, chocolate-as-dairy logic, and peanut protein. He has firmly never had the gas station hot dog.ㅤ🔗 Links / Resources MentionedOpus Agency — Brent's company websiteXO — Opus Agency's monthly newsletter (mentioned by Brent)brentturner.is — Brent's personal site and newsletter
    Show More Show Less
    6 mins
  • The Missing Step Between Events and Inbound Sales (with Stephanie Baiocchi from IMPACT) | Ep. 18

    The Missing Step Between Events and Inbound Sales (with Stephanie Baiocchi from IMPACT) | Ep. 18
    May 6 2026

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

    Free + Virtual! Save your spot! https://www.eventastic.com/

    ㅤ

    MASSIVE thank you to our Sponsor, Cvent!!

    Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

    Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

    Check out more at cvent.com/Jay

    ㅤ

    🔗 Links / Resources Mentioned

    • Stephanie Baiocchi on LinkedIn
    • endlesscustomers.com — IMPACT's Endless Customers System site, where you can find Stephanie's event

    ㅤ

    The question driving this episode sits right at the intersection of events and revenue: where do most companies go wrong when trying to use events to generate inbound sales? Kristin Nagle brings in Stephanie Baiocchi to answer it, and the answer cuts straight to the root. Most teams, whether they're hosting, attending, or sponsoring, show up without a documented process. That means follow-up decisions get made on the spot, contacts fall through the cracks, and no one knows who to call or when.

    Stephanie walks through exactly what a documented process looks like: how to label attendees, when to act, and how to tie everything from booth design to printed materials back to one clear call to action.

    ㅤ

    👤 Guest Bio

    Stephanie Baiocchi is Senior Director of Membership & Events at IMPACT, a sales and marketing coaching company built around the Endless Customers System™. She has nearly 20 years of experience in events, starting in campus activities and moving through HubSpot User Groups in Chicago to running IMPACT's sales and marketing training conference twice a year. She also serves on the Executive Board of the Ravinia Festival Associates Board.

    ㅤ

    ✅ The Event Question

    Asked by Kristin Nagle.

    Where do most companies go wrong when trying to use events to generate inbound sales?

    ㅤ

    📌 What You'll Learn

    • Whether you're hosting, attending, or sponsoring, the most commonly skipped step is building a documented process before the event, not scrambling to create one after.
    • A documented process means deciding in advance how you'll label attendees who showed up and those who didn't, and what specific action follows each group.
    • When the process is written down ahead of time, your team stops thinking of ideas on the spot and starts executing. That frees them up for real one-to-one follow-up and better conversations during the event itself.
    • Everything at the event, whether it's booth design, a talk, or printed materials, should connect back to a specific call to action that lives inside that process.
    • After the event, review the process, refine what didn't work, and use the same foundation next time.

    ㅤ

    🎭 The Ridiculous Question

    Kristin asked Stephanie to pick one for herself and her attendees: unlimited coffee, free snacks, or bottomless cocktails.

    Stephanie chose snacks. Her reasoning: snacks keep you going, especially at a single-track, all-day event where everyone's in the same room. Kristin followed up with a tip from a previous guest: hors d'oeuvres should be two chews, max. At events, you're always mid-conversation.
    Show More Show Less
    6 mins
  • STOP Memorizing Your Presentation Script (with Courtney Stanley) | Ep. 17

    STOP Memorizing Your Presentation Script (with Courtney Stanley) | Ep. 17
    Apr 29 2026
    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/ㅤMASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/Jayㅤ🔗 Links / Resources MentionedCourtney Stanley's website: courtney-stanley.comCourtney on social: @courtneyonstageDare to Interrupt podcast (search on your platform of choice)ㅤIf you've ever been asked to host a panel or present at a conference for the first time and immediately felt the dread set in, this episode is for you. Kristin Nagle sits down with Courtney Stanley, global keynote speaker and executive presence coach, to answer the question first-time moderators wrestle with most: what's the one thing you need to know before you take the stage?ㅤCourtney's answer covers why nerves are completely normal (and what happens to them once you're actually up there), why memorizing every line is working against you, and how the best speakers think about their role before they ever open their mouths. It's part mental game, part preparation strategy, and part mindset shift.ㅤ👤 Guest BioCourtney Stanley is a global keynote speaker, executive presence coach, and the creator and host of Dare to Interrupt, a podcast featuring influential women in the events, hospitality, and tourism industry. She is the youngest person ever elected to Meeting Professionals International's (MPI) International Board of Directors and co-founded #MeetingsToo, the industry movement to prevent sexual misconduct at events. As CEO of Courtney Stanley Consulting, LLC, she has spent over 15 years helping professionals lead more authentically and speak with genuine confidence from the stage.ㅤ✅ The Event QuestionAsked by: Kristin Nagle, HostThe question: With all of your experience, what's one tip that you'd give anyone hosting or moderating their first session?ㅤ📌 What You'll LearnThe time leading up to taking the stage is the hardest part. Once you're in flow and in conversation, you'll fall into a cadence that feels more natural than you expected. Know that going in.ㅤPublic speaking is a mental game. Breathing through the nerves and staying as present as possible is the single best thing you can do, not just for yourself but for the people you're there to serve.ㅤKnow your material at about 80%. If your slides went down and your notes disappeared, you should be able to carry yourself through. That remaining 20% isn't a gap: it's what lets you ebb and flow, handle the unexpected, and actually be with your audience instead of just delivering at them.ㅤOver-scripting is a trap. Spending weeks memorizing line by line, slide by slide, puts the priority on getting content out rather than being truly present in the room. Audiences can feel that difference, and they tune out.ㅤMake the whole experience about the audience. Use situational awareness, social awareness, and emotional intelligence to pulse-check the room in real time. Are they excited? Zoning out? Distracted? The answer to that question should be shaping what you do next.ㅤPublic speaking is about resilience and the comeback. Things will happen that you cannot predict or plan for. Your ability to roll with it, change directions, and keep going is what separates a good speaker from an excellent one.ㅤStart with an engagement activity. Get the audience talking to each other, laughing, or sharing before you get into the content. You're there to facilitate an experience, not deliver a monologue.ㅤ🎭 The Ridiculous QuestionKristin asks: What's your most hype walkout song if you could choose one every time you take the stage?ㅤCourtney's answer, without hesitation: "Countdown" by Beyoncé. It has a built-in countdown at the top that gets people pumped, and she loves it so much she also builds music cues into her sessions throughout. Her position: music changes everything in a live experience.
    Show More Show Less
    13 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet