Key Takeaways

• Igor started his agency by supporting his wife's Google Ads freelance work and transitioned into full-time agency life.
• Originally focused on Google Ads, Igor made a strategic pivot into Amazon PPC due to its simplicity and higher buying intent.
• Defining clear roles and responsibilities with his co-founder (his wife) helped their agency scale more effectively.
• Amazon PPC has grown more complex over time, especially on the analytics side, though it remains simpler than Google Ads.
• The agency prioritizes honest discovery calls—if a product isn't viable on Amazon, they'll say so upfront.
• Maintaining a hands-on approach with select PPC accounts keeps Igor connected to evolving strategies and platforms.
• COVID-19 dramatically impacted their agency, forcing difficult decisions around staff and clients, and highlighting the importance of adaptability.
• Agencies offering Google PPC should strongly consider adding Amazon PPC services—it’s a logical and accessible extension.
• On Amazon, category strategy and product positioning are everything—there’s no one-size-fits-all.
• Most Amazon sellers don’t know their actual profit margins; Igor emphasizes profitability over vanity metrics like revenue or ACoS.

Tools Mentioned

• Amazon Marketing Cloud
• Helium 10
• Google Ads / Google Tag Manager
• Product Opportunity Explorer
• Amazon Search Query Performance Report

Check out Igor's agency here:

www.amazoniappc.com

https://www.agencyuplift.co/email

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