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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.

Podcast Breakdown

00:00 - 05:55 Introduction, fun facts & New Orleans roots
05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey
12:01 - 17:52 Leadership lessons, saying yes & building opportunities
17:53 - 23:50 Media saturation, creative marketing & consumer attention
23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy
30:11 - 40:41 Layoffs, career transitions & finding the right opportunity
40:42 - 52:52 Networking, authentic relationships & the MediaPost community
52:53 - 01:11:06 Work-life balance, family priorities & personal reflections

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.

Podcast Breakdown

00:00 - 04:50 Introduction, career beginnings & action movie fandom
04:51 - 13:55 Generalist vs. specialist & building a career path
13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 - 26:51 Storytelling, brand strategy & connecting with consumers
26:52 - 30:33 Attention, creativity & campaign effectiveness
30:34 - 36:11 Data-driven media buying & optimizing performance
36:12 - 43:29 AI, adaptability & navigating industry change
43:30 - 44:45 Future trends, consumer behavior & what's next for advertising

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.

Podcast Breakdown

00:00 - 05:57 Introduction, Cup stacking & Being a college athlete
05:58 - 11:53 Career journey & The origin story of Nate’s Honey
11:54 - 17:50 Modernizing the honey market & Making honey cool again
17:51 - 25:26 Consumer behavior, Trends & Social listening
25:27 - 32:49 Influencers, Storytelling & Packaging that sells
32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape.

Podcast Breakdown:

00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos
06:01 - 11:30 Chuck’s path from LSU to launching Stun Design
11:31 - 18:00 Early agency days, Hustling clients & Creative roots
18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy
28:31 - 41:30 Influencer culture & What’s missing in today’s branding
41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.

Podcast Breakdown

00:00 - 03:35 Introduction, basketball roots & overcoming fear
03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work
07:06 - 10:45 Adobe, generative AI & the start of the creative shift
10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios
14:21 - 18:05 Infinite Studios, scaling content & AI in advertising
18:06 - 30:10 Real vs AI media, small brand advantages & automation
30:11 - 40:15 AI in film, storytelling & creative possibilities
40:16 - 55:52 Evolution of art, workflows & future of creativity with AI

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In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.

Podcast Breakdown

00:00 - 05:14 Fun Facts & Unexpected Paths
05:14 - 15:50 How Tech Rewired Advertising
15:50 - 25:13 Short-Term Wins vs. Long-Term Brand
25:13 - 38:22 Marketing in a Complex, Fragmented World
38:22 - 52:20 Knowing Your Audience
52:20 - 57:59 Talent, Growth & Advice for the Next Gen