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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.

Podcast Breakdown

00:00 - 05:55 Introduction, fun facts & New Orleans roots
05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey
12:01 - 17:52 Leadership lessons, saying yes & building opportunities
17:53 - 23:50 Media saturation, creative marketing & consumer attention
23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy
30:11 - 40:41 Layoffs, career transitions & finding the right opportunity
40:42 - 52:52 Networking, authentic relationships & the MediaPost community
52:53 - 01:11:06 Work-life balance, family priorities & personal reflections

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.

Podcast Breakdown

00:00 - 04:50 Introduction, career beginnings & action movie fandom
04:51 - 13:55 Generalist vs. specialist & building a career path
13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 - 26:51 Storytelling, brand strategy & connecting with consumers
26:52 - 30:33 Attention, creativity & campaign effectiveness
30:34 - 36:11 Data-driven media buying & optimizing performance
36:12 - 43:29 AI, adaptability & navigating industry change
43:30 - 44:45 Future trends, consumer behavior & what's next for advertising

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.