On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity.

Zachary brings over 20 years of expertise in business development and revenue growth, with a sharp focus on tech innovation and performance enablement. At Behamics, a leader in behavior-based AI, he’s helping shape how brands leverage emerging technologies to stay competitive in today’s searchless, AI-first world.

Tune in to learn how GEO works, why it matters now, and what actionable steps your brand can take to stay ahead of the curve.

In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation, keyword refinement, research, and editing, they are not replacements for human creativity and judgment. She highlighted the importance of marketers maintaining control over the narrative to ensure content remains real and relevant, especially in an era where authenticity drives engagement and trust. Our conversation offered best practices for blending AI capabilities with human insight—stressing experimentation without overwhelm, careful tool selection based on strengths, and always applying the human touch to ensure clarity, logic, and emotional resonance, especially when content is intended to support lead generation and drive business outcomes.

Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We discuss the concept of Sales with an Edge™, the importance of tailoring value propositions to resonate with top decision-makers, and how tech companies can use informed financial analysis to uncover opportunities while steering clear of dead ends. As Dennis emphasizes, Change your Arguments, you will Change your Audience – CA2™. By making ‘C’ suite arguments, your conversations can elevate to include C-suite executives and even Board members, driving deeper engagement and business growth. Tune in for practical insights on transforming your sales approach.

Testing a short podcast on Website Lead Generation.

Tools:

1. My Custom GPT: AI Podcast Show

2. Script to Google Notebook LM which makes podcasts out of content

3. Wave to MP3 converter

4. Upload to Podbean

Ready to supercharge your lead generation? In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical strategies to optimize your funnel. Discover how his custom solutions, like GainForge, are transforming the way businesses attract and convert leads. If you're looking to scale your business and stay ahead, subscribe now and learn how to get results that are truly more, better, and faster!

In this episode, we explore the key factors that influence email deliverability and discuss actionable strategies to improve it. Matt explains the importance of maintaining a clean email list, segmenting audiences, personalizing content, and regularly monitoring email performance metrics to ensure emails reach the inbox.

We also delve into how optimizing email deliverability can significantly contribute to lead generation and increased revenue by enhancing engagement and conversion rates. Matt shares his approach to troubleshooting and resolving deliverability issues, emphasizing the importance of continuous monitoring and iterative improvements. We also cover essential email authentication protocols like SPF, DKIM, and DMARC, and their role in preventing spoofing and phishing attacks, thereby improving trust with email providers.

Tune in to gain valuable insights from Matt Ratliff and learn how to enhance your email marketing efforts to drive better results for your business. Don't miss this opportunity to hear from an expert who truly understands the technical and strategic aspects of email deliverability.

In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM, a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive advantages in saturated markets and define compelling reasons for belief at the conceptual stages of a place’s existence.

The conversation delves into the delicate balance between maintaining a strong brand identity and executing direct response or promotional campaigns. Amy emphasizes the importance of integrating branding with promotional messaging without diluting the brand’s core values. She provides examples of successful campaigns that achieved this balance, offering practical strategies for marketers.

She explains the role of storytelling and creating memorable experiences in building strong brands. The episode concludes with Amy’s insights into current trends and future directions in hospitality branding, making it a valuable listen for professionals seeking to enhance their branding and marketing efforts in competitive environments.

In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He highlights that direct mail's decline in popularity is largely due to the rise of digital ads, but it remains a powerful tool, especially when integrated with digital strategies. Key elements for a successful direct mail campaign include targeting the right audience, offering compelling incentives, and ensuring proper campaign pacing. It's a lively conversation on direct mail, and answering the question. Did it Work?