On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity.

Zachary brings over 20 years of expertise in business development and revenue growth, with a sharp focus on tech innovation and performance enablement. At Behamics, a leader in behavior-based AI, he’s helping shape how brands leverage emerging technologies to stay competitive in today’s searchless, AI-first world.

Tune in to learn how GEO works, why it matters now, and what actionable steps your brand can take to stay ahead of the curve.

In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation, keyword refinement, research, and editing, they are not replacements for human creativity and judgment. She highlighted the importance of marketers maintaining control over the narrative to ensure content remains real and relevant, especially in an era where authenticity drives engagement and trust. Our conversation offered best practices for blending AI capabilities with human insight—stressing experimentation without overwhelm, careful tool selection based on strengths, and always applying the human touch to ensure clarity, logic, and emotional resonance, especially when content is intended to support lead generation and drive business outcomes.

Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We discuss the concept of Sales with an Edge™, the importance of tailoring value propositions to resonate with top decision-makers, and how tech companies can use informed financial analysis to uncover opportunities while steering clear of dead ends. As Dennis emphasizes, Change your Arguments, you will Change your Audience – CA2™. By making ‘C’ suite arguments, your conversations can elevate to include C-suite executives and even Board members, driving deeper engagement and business growth. Tune in for practical insights on transforming your sales approach.