What does it actually take to build a 7-figure business before 25 and what happens when the internet hype doesn’t convert?

In this episode of Don’t Sugarcoat It, I sit down with Gena Salerno, founder of BossBrows AU a 7-figure beauty entrepreneur who started her business at just 17 years old and built two salons across Melbourne and the Gold Coast before turning 24.

With over 221K followers on Instagram, sold-out workshops, events, and guest speaking appearances, Gena shares the real story behind the brand including the failures no one talks about.

In this episode, we dive into:

• The mindset shifts required to build a 7-figure company in under 4 years
• How Gena grew a 221K Instagram following and what actually moved the needle
• Why having 200K+ followers doesn’t guarantee sales and the uncomfortable humbling of flopped launches (even with a big audience)
• Where most beauty business owners are staying stuck.

If you’re building a brand, growing a business, or questioning whether you’re “doing it right,” this episode will recalibrate you.

🎧 Follow and like this episode on Spotify & YouTube. Find us on IG @dontsugarcoatitpodcast

🔗 Connect with Gena: @BossBrowsAU

You do not need to be high-vibe to sell. **That belief is costing you money!**

In this episode of *Don’t Sugarcoat It*, I dismantle one of the most damaging lies in the coaching and spiritual industry, that you must be in a constant state of positivity, alignment, or “high frequency” to show up, sell, or lead.

This episode will change how you relate to sales, consistency, and your nervous system.

You’ll learn:

- Why the pressure to be high-vibe actually blocks income

- How nervous system regulation sells more than forced positivity

- The difference between resonance and performance

- Why selling from truth converts better than selling from hype

- How to show up and lead even when you’re tired, emotional, or in transition

If you’ve ever stopped selling because you “didn’t feel aligned,” this episode is for you.

🎧 Listen now on Spotify & YouTube and please subscribe xxxx

And if you’re ready to lead, sell, and scale without performing spirituality… Check my website for programs and courses here: [https://CandytheCreator.kartra.com/page/website](https://candythecreator.kartra.com/page/website)

### **Cold Open Hook (0:00–0:45)**

“If you think you need to be high-vibe to sell, that belief is quietly sabotaging your income.”

### **Credibility & Context (0:45–2:30)**

- The pressure women feel to perform positivity online

- The unspoken guilt around selling when you’re tired, sad, or human

- How this belief shows up as inconsistency, silence, and avoidance

Landing the plane: “High-vibe is not a business strategy.”

### **Core Teaching: The Industry Lie (2:30–7:00)**

- Where the ‘high-vibe only’ narrative came from

- Why it creates shame around normal emotional states

- How people confuse resonance with emotional performance

Education: People don’t buy energy — they buy safety, truth, and leadership.

Retention hook: “If you only sell when you feel good, you’re not leading — you’re performing.”

### **Nervous System & Sales (7:00–11:30)**

- Why regulation converts better than hype

- How dysregulation creates inconsistency and income spikes

- The role of nervous system safety in holding clients and money

Landing the plane: “Consistency doesn’t come from motivation. It comes from regulation.”

### **Truth Bombs & Reframes (11:30–15:30)**

- You don’t need to feel confident to be credible

- You don’t need to be happy to be trusted

- You don’t need to be ‘on’ to be powerful

Truth bomb: “Selling from truth builds businesses. Selling from performance burns them down.”

### **Integration & Application (15:30–18:00)**

- How to show up honestly without oversharing

- Leading while human, not despite it

- Giving yourself permission to sell in every season

Landing the plane: “Your power isn’t in your mood. It’s in your regulation.”

### **CTA (18:00–20:00)**

- Invitation into The Collective / CEO Table

- Position as containers for embodied leadership, not forced alignment

Close: “You don’t need to be high-vibe to sell. You need to be embodied.”

I didn't know this place existed, but then it changed my life. Mt Shasta called me into my highest version and awoke my soul.

In this episode of Don’t Sugarcoat It, I share my journey overseas to Mount Shasta, USA. what it activated in my soul, how it recalibrated my business, and why this experience clarified my next mission as a leader. I finally remembered my soul's purpose.

In this episode, you’ll hear:

• What actually happens when you step into sacred land
• How Mount Shasta rewired my identity, leadership, and business decisions
• How soul awakening collapses timelines in business and life
• Retreat details to attend Mt Shasta in May

If you’ve been feeling restless, disconnected, or like something bigger is calling you this episode is a transmission for you.

🎧 Listen now on Spotify & YouTube

And if you feel the pull…

📍 Mount Shasta Retreat — May

This is your invitation to come with me. DM me “Shasta” for more details. There is no sales page or website, because of the true call of the mountain, you will know if this is for you or not.

Creating content didn’t build my 7-figure company.

**Becoming a different woman did.**

In this episode of *Don’t Sugarcoat It*, I break down how I turned content into a 7-figure business in under two years…

You’ll learn:

- Why most people ask the wrong questions about content

- The identity shift required to scale content into a 7-figure company

- How positioning beats strategy every time

- Why implementation, speed, and responsibility create momentum

If your content isn’t converting, it’s not the algorithm… it’s who you’re being.

🎧 Listen now on Spotify & YouTube to show your support!

And if you're ready to move into proximity to your future identity. Check my website for programs and courses here: [https://CandytheCreator.kartra.com/page/website](https://candythecreator.kartra.com/page/website)

### Cold Open Hook (0:00–0:45)

“I didn’t turn content into a 7-figure company by posting better, being more strategic or running ads. I did it by becoming a different woman while posting.”

### Credibility & Context (0:45–2:30)

- From nurse to entrepreneur

- No massive audience, no viral moment, no secret hack

- Content as the vehicle, not the cause

Landing the plane: “Content doesn’t create wealth. Identity does.”

### Core Teaching: Identity Before Strategy (2:30–7:00)

- Why most people ask the wrong content questions

- Identity-based decision making vs tactic-based posting

- How you started acting before feeling ready

Education: Identity dictates behaviour, behaviour dictates results.

Retention hook: “If your content isn’t converting, it’s not the algorithm — it’s who you’re being.”

### Positioning That Changed Everything (7:00–11:30)

- Moving from one-of-many to category-of-one

- Why positioning compounds faster than strategy

- How repetition builds authority

Landing the plane: “If you’re not positioned clearly, you’re competing on price.”

### Millionaire Behaviour Over Motivation (11:30–15:30)

- Implementing instead of consuming

- Boundaries, speed, and responsibility

- Acting like the woman before the revenue arrived

Truth bomb: “Most people want millionaire money without millionaire standards.”

### Integration & Reflection (15:30–18:00)

- Why content scales *after* identity shifts

- How this applies to listeners right now

Landing the plane: “Your content only scales when your identity does.”

### CTA (18:00–20:00)

- Invite into The Collective / CEO Table

- Frame as proximity to identity, not information

Close: “This is what we do inside the room.”

What actually happens when you calibrate your frequency to a higher reality?

More clarity, courage, money, love. More YOU.

In this magnetic episode of Don’t Sugarcoat It, Candy sits down with Rebecca Boatman, founder of The Calibrave Movement, the woman who has helped thousands of people attract their dream relationships and dissolve the fears keeping them from their next level.

Rebecca shares how elevating her internal frequency took her from 10K months to 30K+ months in her first year of business… and how the exact same work can shift your relationships, your purpose, and your entire timeline.

Inside this conversation, we dive into:

• How calibrating your energy dissolves fear, doubt and self-betrayal
• Why clarity and self-certainty are a frequency first, strategy second
• How Rebecca’s clients attract dream partnerships using her Calibrave Method
• The intersection of entrepreneurship, spirituality, soul lessons and higher guidance
• Aliens, the universe, higher powers and how the quantum is shaping your path

If you're ready to step out of fear and into your highest timeline, this episode will shift you. Hard.

🎧 Show the pod some love if it hit home. Rate, review and share with a friend who’s calling in their next level.

Follow Rebecca: https://www.instagram.com/rebeccaboatman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Lets Work Together = https://CandytheCreator.kartra.com/page/website

If your business keeps hitting an income ceiling no matter how hard you work, you have nervous system problem, not a strategy problem.

In this episode of Don’t Sugarcoat It, Candy breaks down the energetics and embodiment behind making, receiving, and holding more money in your business.

You’ll learn:

• Why your subconscious pushes money away when you’re not energetically regulated
• The truth about self-sabotage (and why it’s actually a protection mechanism)
• How to expand your nervous system capacity to receive and retain wealth
• The exact shifts that helped one client go from plateauing to 10K cash weeks in 3 months
• How your body, beliefs, and bank account are always working together

This is about the biology of wealth, the energetics of overflow, and rewiring your system for abundance that stays.

If you’ve been doing the work but still can’t seem to hold it this is the episode that will change the way you do business, receive money, and feel safe in success.

And if it hits home, show the pod some love. Rate, review, and share it with the woman who needs to hear this.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/Lets Work Together = https://CandytheCreator.kartra.com/page/website

Is your voice your greatest asset or the reason people aren’t buying from you?

In this unapologetic guest episode of Don’t Sugarcoat It, Candy sits down with Annelise McCarthy, Australia’s leading speaking coach, viral content creator and the woman behind the movement helping entrepreneurs stop hiding, start expressing, and take up actual space online and on stage.

With thousands of students, a global audience, and a reputation for calling out the BS holding women back from being fully seen, Annalise breaks down what most coaches still get wrong about communication, visibility, and showing up with conviction.

Together, they go deep into:

• Why your voice is the #1 tool scaling your business (and the way you’re using it is costing you clients)
• The truth about confidence: it’s not a personality, it’s a skill
• Why people don’t listen when you speak and how to change that instantly
• The real reason entrepreneurs feel “blocked” when showing up online
• How to create a message people remember, repeat, and respond to

This episode is raw, honest, and cuts straight through the fluff.

If you’re a mentor, coach, entrepreneur or expert who wants to speak with authority instead of apologising for existing… this is your wake-up call.

🎧 Tune into EP 33: The Truth About Speaking Powerfully w/ Annalise McCarthy on Spotify + YouTube.

If it activates you (it will), rate, review, and share it with a friend who needs the fire.

Follow us on Instagram: @DontSugarcoatItPodcast

Connect with Annelise on IG, TikTok & LinkedIn: @herspeakingcoach

Tour info for March: https://www.herspeakingcoach.com/australiantour2026

Is hard selling manipulation or the secret to scaling?

In this unapologetic episode of Don’t Sugarcoat It, Candy sits down with Elizabeth Anne Walker, Australia’s top NLP trainer, a woman who’s shared stages with Richard Branson, Tony Robbins and Gary Vee, and the mentor who first cracked Candy open to personal development.

For 25 years, Elizabeth has been transforming lives and training facilitators across the world. In this conversation, she dismantles the myths the coaching industry doesn’t want you to see and dives deep into:

• Why being triggered is not a problem, it’s the portal to transformation
• How “friction” inside a room creates breakthroughs most people will never reach
• Why objections in sales are never rejection — they’re invitations to lead
• The ethical obligation of selling powerfully

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This is not your feel-good episode. It’s a truth serum for coaches, mentors and facilitators who are ready to stop babysitting their audience and start leading real transformation.

Tune into EP 32 “What the Coaching Industry Doesn’t Want You to Hear w/ Elizabeth Anne Walker” on Spotify + YouTube and if it blows your mind (it will), show the pod some love: rate, review & share it with a friend who needs to hear this.

Follow us on Instagram @https://www.instagram.com/dontsugarcoatitpodcast/

Connect with EAWTC here: https://www.elizabethannewalker.com/home