What does it actually take to build a 7-figure business before 25 and what happens when the internet hype doesn’t convert?

In this episode of Don’t Sugarcoat It, I sit down with Gena Salerno, founder of BossBrows AU a 7-figure beauty entrepreneur who started her business at just 17 years old and built two salons across Melbourne and the Gold Coast before turning 24.

With over 221K followers on Instagram, sold-out workshops, events, and guest speaking appearances, Gena shares the real story behind the brand including the failures no one talks about.

In this episode, we dive into:

• The mindset shifts required to build a 7-figure company in under 4 years
• How Gena grew a 221K Instagram following and what actually moved the needle
• Why having 200K+ followers doesn’t guarantee sales and the uncomfortable humbling of flopped launches (even with a big audience)
• Where most beauty business owners are staying stuck.

If you’re building a brand, growing a business, or questioning whether you’re “doing it right,” this episode will recalibrate you.

🎧 Follow and like this episode on Spotify & YouTube. Find us on IG @dontsugarcoatitpodcast

🔗 Connect with Gena: @BossBrowsAU

You do not need to be high-vibe to sell. **That belief is costing you money!**

In this episode of *Don’t Sugarcoat It*, I dismantle one of the most damaging lies in the coaching and spiritual industry, that you must be in a constant state of positivity, alignment, or “high frequency” to show up, sell, or lead.

This episode will change how you relate to sales, consistency, and your nervous system.

You’ll learn:

- Why the pressure to be high-vibe actually blocks income

- How nervous system regulation sells more than forced positivity

- The difference between resonance and performance

- Why selling from truth converts better than selling from hype

- How to show up and lead even when you’re tired, emotional, or in transition

If you’ve ever stopped selling because you “didn’t feel aligned,” this episode is for you.

🎧 Listen now on Spotify & YouTube and please subscribe xxxx

And if you’re ready to lead, sell, and scale without performing spirituality… Check my website for programs and courses here: [https://CandytheCreator.kartra.com/page/website](https://candythecreator.kartra.com/page/website)

### **Cold Open Hook (0:00–0:45)**

“If you think you need to be high-vibe to sell, that belief is quietly sabotaging your income.”

### **Credibility & Context (0:45–2:30)**

- The pressure women feel to perform positivity online

- The unspoken guilt around selling when you’re tired, sad, or human

- How this belief shows up as inconsistency, silence, and avoidance

Landing the plane: “High-vibe is not a business strategy.”

### **Core Teaching: The Industry Lie (2:30–7:00)**

- Where the ‘high-vibe only’ narrative came from

- Why it creates shame around normal emotional states

- How people confuse resonance with emotional performance

Education: People don’t buy energy — they buy safety, truth, and leadership.

Retention hook: “If you only sell when you feel good, you’re not leading — you’re performing.”

### **Nervous System & Sales (7:00–11:30)**

- Why regulation converts better than hype

- How dysregulation creates inconsistency and income spikes

- The role of nervous system safety in holding clients and money

Landing the plane: “Consistency doesn’t come from motivation. It comes from regulation.”

### **Truth Bombs & Reframes (11:30–15:30)**

- You don’t need to feel confident to be credible

- You don’t need to be happy to be trusted

- You don’t need to be ‘on’ to be powerful

Truth bomb: “Selling from truth builds businesses. Selling from performance burns them down.”

### **Integration & Application (15:30–18:00)**

- How to show up honestly without oversharing

- Leading while human, not despite it

- Giving yourself permission to sell in every season

Landing the plane: “Your power isn’t in your mood. It’s in your regulation.”

### **CTA (18:00–20:00)**

- Invitation into The Collective / CEO Table

- Position as containers for embodied leadership, not forced alignment

Close: “You don’t need to be high-vibe to sell. You need to be embodied.”

I didn't know this place existed, but then it changed my life. Mt Shasta called me into my highest version and awoke my soul.

In this episode of Don’t Sugarcoat It, I share my journey overseas to Mount Shasta, USA. what it activated in my soul, how it recalibrated my business, and why this experience clarified my next mission as a leader. I finally remembered my soul's purpose.

In this episode, you’ll hear:

• What actually happens when you step into sacred land
• How Mount Shasta rewired my identity, leadership, and business decisions
• How soul awakening collapses timelines in business and life
• Retreat details to attend Mt Shasta in May

If you’ve been feeling restless, disconnected, or like something bigger is calling you this episode is a transmission for you.

🎧 Listen now on Spotify & YouTube

And if you feel the pull…

📍 Mount Shasta Retreat — May

This is your invitation to come with me. DM me “Shasta” for more details. There is no sales page or website, because of the true call of the mountain, you will know if this is for you or not.