In manufacturing, reputation is everything. A big part of your reputation is shaped by your brand, but too many shops still think of branding as just their logo and website. In reality, a lot more goes into it, and those signals can shape how potential customers perceive your business before they ever even speak with you. The way you quote, communicate, follow up, and position your business all contributes to the impression you leave.

In this episode of Cutting Through the Noise, Jason Ray is joined by Anne Marie Tracey, Director of Marketing Solutions at Paperless Parts, to unpack some of the less obvious things shaping your shop's brand, for better or worse.

From an outdated website to vague messaging, slow follow-up, and even the way you present your capabilities online, there are plenty of signals buyers pick up on before they ever contact your team.

Jason and Anne Marie also cover:

- How #ai is changing search behavior

- Why keeping your online presence current matters more than ever

- What it means to be more intentional about your brand

- How to think about your ideal part profile and why it matters

- How old marketing habits may be holding shops back

Learn more about Paperless Parts' specialized marketing solutions for job shop manufacturers: www.paperlessparts.com/manufacturing-marketing/

As the #1 fabricator in the U.S. for 15 consecutive years, with more than 80 years in business, 2,300+ employees, and 26 locations nationwide, Mayville Engineering Company (MEC) brings a unique perspective on what it takes to modernize at scale.

In this episode of Cutting Through the Noise, Paperless Parts CEO Jason Ray talks with Daniel Bourquin, MEC's Chief Information Officer, about the work behind building one modern manufacturing enterprise.

Jason and Daniel talk about unifying systems across a growing multi-site organization, rethinking lead-to-order as a core value stream, and approaching transformation under MEC's "One MEC, One Mission" approach. They also get into change management, partner selection, and why AI should be treated as a capability built into the business, not just another piece of software to buy.

Learn more about MEC: https://www.mecinc.com/

Learn more about Paperless Parts: https://www.paperlessparts.com/

Meta is putting $600 billion dollars into AI infrastructure over the next five years. If you bought $600 billion dollars worth of CNC machines, how many parts would you have to make - and what would you have to charge - to pay them off?

In this episode of Cutting Through the Noise, Jason Ray is joined by Scott Sawyer, Paperless Parts Co-Founder & Chief Scientist, to unpack what all the AI hype actually means for manufacturers.

Yes, the technology is moving fast. Yes, it is incredibly powerful. And yes, there is a real argument that AI may be as cheap as it is ever going to be right now. But that does not mean manufacturers should become overly dependent on it, start replacing critical people, or ignore the processes and business fundamentals that actually make technology valuable in the first place.

Learn how Paperless Parts is approaching AI: https://www.paperlessparts.com/artificial-intelligence-in-paperless-parts/

And visit our website to learn more: https://www.paperlessparts.com/

In this episode of Cutting Through the Noise, Jason is joined by Paperless Parts' CISO (Chief Information Security Officer), Colton Ericksen.

Jason and Colton cover the 10 most essential CMMC and cybersecurity-related questions all manufacturers should ask any software vendor they're considering working with.

Stream the episode now, or view a copy of the list of 10 questions, complete with links to key resources and references, here:

https://www.paperlessparts.com/wp-content/uploads/10-CMMC-Related-Questions-to-Ask-Every-Cloud-Based-Software-Vendor-Youre-Considering-Partnering-With.pdf

Learn more about Paperless Parts' approach to cybersecurity and CMMC compliance here: https://www.paperlessparts.com/cmmc/

U.S. manufacturing is "coming back," but not in the way most people picture.

In this episode of Cutting Through the Noise, Paperless Parts Co-Founder & CEO Jason Ray sits down with Bill Berrien, owner of Pindel Global Precision and founder of Liberty Precision, to talk about what Bill is seeing on the front lines of precision manufacturing. They cover:

- Why profitability is the foundation of supply chain resilience, and how shops can avoid the "death spiral" of low-margin work by getting disciplined about their ideal part profile, quoting, and pricing.

- Why the future of manufacturing is highly automated and driven by a smaller, highly trained, higher-paid workforce.

- Bill's perspective on the culture side of transformation, including why shops should "hire for attitude, train for skill."

- Why lifelong upskilling is non-negotiable as automation and AI accelerate.

Learn more about Paperless Parts: https://www.paperlessparts.com/

Learn more about Pindel Globel Precision: https://www.pindel.com/

Subscribe for more conversations with people building the future of manufacturing.

Earlier this year, Paperless Parts surveyed 200 precision manufacturers about key trends shaping the custom part manufacturing industry. We used that data to compile our 2026 Build-to-Print Supplier Readiness Report: https://www.paperlessparts.com/wp-content/uploads/2026-SupplierReadinessReport.pdf

If you're an OEM or Tier 1 supplier, this is a direct line into what's really top of mind for your supply base, and includes actionable strategies for strengthening supplier relationships and building competitive advantages over the course of the next two years.

In this episode of Cutting Through the Noise, Jason Ray and Paperless Parts' VP of Business Development, Ken Cowan, share their biggest takeaways from the report, including:

- Why supply chain "resiliency" really means elasticity

- The fallacy of "generic capacity" and the true cost of switching suppliers

- How OEMs can reduce risk without simply paying more per part

- A playbook for building a supply base that can handle shocks

Want to learn how Paperless Parts can help your supply base? Visit our website today: https://www.paperlessparts.com/

Wrapping up 2025, the AI noise in manufacturing is louder than ever; and everyone seems to have a "solution." In this end-of-year episode, Jason Ray sits down with Jay Jacobs (founder of Rapid Manufacturing and Co-Founder of Paperless Parts) to talk about how shop owners can actually approach AI in 2026 without getting scattered or betting big on the wrong things.

They walk through practical questions every manufacturing leader should be asking about AI right now:

- How do I make AI decisions without getting scattered?

- How do I pivot when things don't work out as planned?

- How do I get my team actually using AI?

- How do I stay current on AI without wasting hours on hype?

- When I see a problem, who should solve it—me, my team, or AI?

- Where’s the upper bound today (i.e. where should I NOT be investing yet?)

Throughout the episode, Jason and Jay keep coming back to two core messages for manufacturers heading into 2026:

1. Automate the rote so humans can connect the dots. There's more data than ever, and AI can clear the noise so people can spend more time making better decisions.

2. This is the worst AI will ever be, so start building the muscle now. If you wait until it's perfect, you'll be behind the shops who have already experimented, trained their teams, and hired or empowered the right people (including that entry-level software engineer who can quietly 10x your internal tools).

Learn more about Paperless Parts at www.paperlessparts.com.

In Episode 5 of Cutting Through the Noise, Jason sits down with Summit 7's Chief Cybersecurity Evangelist, Jacob Horne, to unpack what CMMC actually means now that it's here (as of November 10th, 2025, the DoD can start putting CMMC requirements into contracts) and what the real upside looks like for defense suppliers.

Jacob spends his days translating DFARS, NIST, CMMC, and all the regulatory alphabet soup into plain English for defense manufacturers. In this conversation, he cuts through the fear, hype, and vendor logo-washing to focus on what matters most: risk, timelines, and tangible business impact.

Jason and Jacob dig into:

- How to think about cybersecurity as a "special process"

- What a CMMC Level 2 assessment looks like, and why so many shops hit a "false start"

- Realistic timelines and how to avoid backing yourself into a corner

- How to spot CMMC/FedRAMP BS from software vendors and "logo salad" marketing

- What FedRAMP and FedRAMP-equivalent actually mean if you're putting DoD data in the cloud

- How to use your customer's acquisition forecast and PALT window to calculate your CMMC timeline

- Why early movers become the easiest shops to do business with

Add Jacob on LinkedIn:

https://www.linkedin.com/in/jacob-evan-horne

Learn more about Summit 7:

https://www.summit7.us/

Learn more about Paperless Parts:

https://www.paperlessparts.com/cmmc/