In manufacturing, reputation is everything. A big part of your reputation is shaped by your brand, but too many shops still think of branding as just their logo and website. In reality, a lot more goes into it, and those signals can shape how potential customers perceive your business before they ever even speak with you. The way you quote, communicate, follow up, and position your business all contributes to the impression you leave.

In this episode of Cutting Through the Noise, Jason Ray is joined by Anne Marie Tracey, Director of Marketing Solutions at Paperless Parts, to unpack some of the less obvious things shaping your shop's brand, for better or worse.

From an outdated website to vague messaging, slow follow-up, and even the way you present your capabilities online, there are plenty of signals buyers pick up on before they ever contact your team.

Jason and Anne Marie also cover:

- How #ai is changing search behavior

- Why keeping your online presence current matters more than ever

- What it means to be more intentional about your brand

- How to think about your ideal part profile and why it matters

- How old marketing habits may be holding shops back

Learn more about Paperless Parts' specialized marketing solutions for job shop manufacturers: www.paperlessparts.com/manufacturing-marketing/

As the #1 fabricator in the U.S. for 15 consecutive years, with more than 80 years in business, 2,300+ employees, and 26 locations nationwide, Mayville Engineering Company (MEC) brings a unique perspective on what it takes to modernize at scale.

In this episode of Cutting Through the Noise, Paperless Parts CEO Jason Ray talks with Daniel Bourquin, MEC's Chief Information Officer, about the work behind building one modern manufacturing enterprise.

Jason and Daniel talk about unifying systems across a growing multi-site organization, rethinking lead-to-order as a core value stream, and approaching transformation under MEC's "One MEC, One Mission" approach. They also get into change management, partner selection, and why AI should be treated as a capability built into the business, not just another piece of software to buy.

Learn more about MEC: https://www.mecinc.com/

Learn more about Paperless Parts: https://www.paperlessparts.com/

Meta is putting $600 billion dollars into AI infrastructure over the next five years. If you bought $600 billion dollars worth of CNC machines, how many parts would you have to make - and what would you have to charge - to pay them off?

In this episode of Cutting Through the Noise, Jason Ray is joined by Scott Sawyer, Paperless Parts Co-Founder & Chief Scientist, to unpack what all the AI hype actually means for manufacturers.

Yes, the technology is moving fast. Yes, it is incredibly powerful. And yes, there is a real argument that AI may be as cheap as it is ever going to be right now. But that does not mean manufacturers should become overly dependent on it, start replacing critical people, or ignore the processes and business fundamentals that actually make technology valuable in the first place.

Learn how Paperless Parts is approaching AI: https://www.paperlessparts.com/artificial-intelligence-in-paperless-parts/

And visit our website to learn more: https://www.paperlessparts.com/