If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

In this episode, Matt Lofton and Mike Allen talk through Mike's shop's performance in March. Matt talks about the importance of pre-building estimates and leveraging tools like Detect Auto to maximize tech average quote and streamline workflow. Mat also shares his approach to combating misleading "vanity flush" services in the market, emphasizing transparent communication with customers.

Timestamps:
00:00 – The “Vanity Flush” Confession: Why $99 Services Aren’t What You Think
02:24 – eBay Hero Cards, Shop Swag, and Why Autographs Still Matter
04:14 – Record First Quarter, March Recap, and Looking Ahead
05:50 – Fly With the Eagles Recap: What High Performers are Learning
08:52 – DIY Shop AI: How to Create Your Own AI Agents and Save Big
12:03 – Struggling with Close Rates? Blame (or Bless) Your Advisor
14:09 – Prebuilding Estimates for Maximum Tech ARO
16:13 – Setting Up Customers: Deferred Work, Maintenance, and Upsells
17:33 – BG Programs, Fluid Service Sales, and Overcoming Industry Myths
20:01 – How Corporate Store Pricing Drives Shortcuts (and Dirty Tricks)
23:05 – Value-Add vs. Price-Only: The Ruth’s Chris Cheeseburger Analogy
24:49 – How to Fill Tomorrow’s Bays with Opportunity, Not Just Oil Changes
28:16 – The Pit Stop Program: Getting Customers Back 4x Fast
30:48 – The Loyalty Cliff: Retaining vs. Losing First-Time Customers
33:12 – Risky Repairs and the Real Cost of Saying “Yes”
39:45 – Ritz Carlton vs. Motel 6: Finding Your Shop’s Sweet Spot
43:04 – Social Media “Rage Bait”: Marketing Tactics and Lessons Learned
44:58 – Worry About Your Own Shop! Why Community Trumps Competition
48:21 – Peer Groups and Getting Ahead—Why You Shouldn’t Go It Alone

Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERE

Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE

Elite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HERE

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

This one was fun - put three popular podcasts in a room for an hour, and you never know what will happen...THIS WAS NO EXCEPTION Today, Lucas Underwood, Mike Allen, and Tonnika Haynes open up about the real challenges of shop ownership, podcasting, and share some crazy stories along the way.They dive deep into the difficulties of managing growth and the importance of setting boundaries—especially when it comes to family businesses and succession planning.

Timestamps:
00:00 Lucas and Mike Make it Awkward
01:42 The infamous Benji story and awkward work gaffes
02:46 How Tonnika went from outsider to industry board member
04:31 Reflecting on diversity, intimidation, and leadership in the industry
06:36 Board politics, cleaning up after the "old guard," and learning the ropes
08:01 Confessions about podcasting: growth, ego boosts, and business neglect
09:37 On loving people (to a fault), hiring headaches, and why feelings can't run a business
12:10 Tough lessons learned: leadership critiques gone wrong
14:05 Reeling back commitments to avoid burnout and family drama
16:45 Discussions about business hours, staff, and shifting industry cultures
19:03 Why every shop is different and one-size-fits-all advice doesn't work
20:13 Coaching, cult-followings, and why shop owners get fiercely loyal
22:44 The weight of influence: why podcasters and coaches impact real lives
24:31 When business coaching turns into a fraternity (and how to break free)
26:20 The coaching gold rush: who's really helping, who's just cashing in
28:33 Podcast production goes legit—systems, processes, SOPs
34:25 Therapy time: handshake deals, business agreements, and life after podcasts
36:32 Family business confessions—succession nightmares, buyout basics, and trust-but-verify
50:43 Lessons learned the hard way—and why you’ll survive
51:33 Practical advice: documentation, buy-outs, and avoiding family business disasters

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

Jay Huh is the owner Carmedix in Durham, NC. Today, he tells Mike how he figured out how to run a shop the hard way. After years of struggling, he has built an efficient, highly profitable shop that gives him total freedom. They also talk about ShopFix and what the coaching company is doing after the loss of Aaron Stokes.

Timestamps:
00:00 – Jay's confession on not making enough money
02:17 – Why sharing mistakes online changed everything
04:40 – Living on $1,000 net per shop and barely making it
06:07 – Consolidating down, shop tours, and landing in the “anchor” spot
08:19 – Do we really need so many shop owner groups? Breaking down the division
09:35 – Shop culture, coaching, and why too many owners are still broke
10:45 – Shop Fix vs. other coaching: It’s about heart, not just numbers
13:07 – Haters, jealousy, and why everyone thinks their way is best
14:43 – Growing the right way—efficiency before expansion and protecting family time
15:16 – Let’s talk cruises! Why Speaker A rides MSC and the yacht club life
16:46 – Degenerate gambling confessions: Blackjack, craps, and cruise ship casinos
18:01 – Owning a beach house: Boats, depreciation, and gathering your crew
20:00 – The exit plan: Cashing out vs. the freedom of autopilot shops
21:10 – The guardrails: How Speaker A uses daily numbers, not vibes
23:00 – Forget top-line revenue, focus on real margin
25:17 – Shop meetings, keeping techs and advisors rowing together
26:01 – Why the multi-store “dog” life isn’t for everyone
26:30 – The danger of scaling without the cash to back it up
27:59 – Shop size vs. profit: Luke Walker’s $1M store reality check
29:05 – The secret: Hire high skill, pay well, and net more
31:12 – Money loves speed: Adapting shop processes for today’s customers
32:13 – Show & sell: Finding the urgent fix, but always telling the whole story
35:20 – Ethics, shortcuts, and hiring for integrity
36:05 – Losing Aaron: Leadership, legacy, and moving Shop Fix forward
39:14 – What’s next? Shop Fix’s plan and why the mission’s stronger than ever