In this insightful interview, Chad Greiter, Director of Digital Product at Simon, shares his expertise on e-commerce, AI, build vs. buy decisions, and leadership in digital product management. Discover practical strategies, industry trends, and future outlooks to elevate your e-commerce game.

Want any help Personalizing Every Customer Touchpoint? Check out ⁠https://Mobile1st.com⁠.

Interested in talking to Justin or getting on the show, find him on Linkedin: ⁠https://www.linkedin.com/in/justinaronstein/⁠

Insights:

• E-commerce team structure and hiring strategies
• Impact of AI on build vs. buy decisions
• Future of Web3 and blockchain in e-commerce
• Balancing legal and privacy concerns in digital marketing
• Leadership and technical expertise in digital product management

• (00:00:03) - ECommerce Growth Podcast
• (00:01:34) - How to Win on Amazon
• (00:06:54) - Philip Morris: How to Win on Amazon
• (00:13:31) - Should Brands Integrate with Amazon?
• (00:17:07) - The challenge of e-commerce in consumer healthcare
• (00:23:08) - Healthcare in Europe vs the US
• (00:26:35) - Pharmacies and the Omnichannel
• (00:29:23) - Marketing 360: The Future of AI

In this conversation, Andrew Horwat shares valuable insights into the world of e-commerce, emphasizing the importance of collaboration, testing, and understanding consumer needs. He discusses the structure of his team, the significance of resonance over reach in marketing, and the challenges of navigating brand guidelines. Andrew also reflects on learning from failures, the critical role of differentiation in a competitive market, and the future opportunities in e-commerce. He concludes with personal reading recommendations that inspire his work.

Want any help improving Revenue Per Visitor? Check out https://Mobile1st.com.

Interested in talking to Justin or getting on the show, find him on Linkedin: https://www.linkedin.com/in/justinaronstein/

Takeaways

• Andrew oversees a lean team managing digital content for retail partners.
• Collaboration across divisions is crucial for generating new ideas.
• Testing and experimentation help validate gut feelings in marketing.
• Resonance over reach is a key marketing principle.
• Understanding consumer insights is essential for effective marketing.
• Learning from failures is a vital part of growth.
• Differentiation is more important than ever in e-commerce.
• The unfiltered voice of the consumer is invaluable for insights.
• Brand guidelines can be tested but should not be broken.
• Reading and continuous learning are important for personal and professional development.