Carrot Cashflow cover art

Carrot Cashflow

Carrot Cashflow

By: The Modern Grower Podcast Network
Listen for free

Carrot Cashflow is the first 100% business-focused podcast for small-scale farmers and market gardeners. Learn how to market your farm products better, increase sales, and get more customers. This show is for anyone who wants to run a farm business profitably. Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into their story to determine what makes their farm successful. I focus on farming challenges and struggles, sales and marketing, social media marketing, farm startup, market selection, and work-life balance. Hosted and produced by Diego Footer's Modern Grower Podcast Network. Diego is also the co-author of the book Ready Farmer One.Modern Grower Economics Leadership Management & Leadership
Episodes
  • $130K/Year Selling Lettuce (Zero Farmer's Markets, Zero Packaging Costs)

    $130K/Year Selling Lettuce (Zero Farmer's Markets, Zero Packaging Costs)
    Jun 26 2026

    $130,000 in farm revenue. $30,000 take-home. Where does the other $100,000 go? That gap is the most useful part of Chef Mikey Russo's story.

    Watch the video on our YouTube Channel!

    Interested in watching the series? Hop on over to our YouTube Channel!

    Subscribe for more content on sustainable farming, market farming tips, and business insights!

    Get market farming tools, seeds, and supplies at Modern Grower.

    Follow Modern Grower:
    Instagram
    Instagram

    Listen to other podcasts on the Modern Grower Podcast Network:
    Carrot Cashflow
    Farm Small Farm Smart
    Farm Small Farm Smart Daily
    The Growing Microgreens Podcast
    The Urban Farmer Podcast
    The Rookie Farmer Podcast
    In Search of Soil Podcast

    Check out Diego's books:
    Sell Everything You Grow on Amazon
    Ready Farmer One on Amazon

    **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
    Show More Show Less
    15 mins
  • Can You Make a Living Farming? (It Depends on 5 Things You're Not Counting)

    Can You Make a Living Farming? (It Depends on 5 Things You're Not Counting)
    Jun 19 2026

    A hundred and thirty thousand (yes, $130,000) in farm revenue sounds great until you see what stays. Chef Mikey Russo took home $30,000 from his farm last year. He paid $40,000 in labor. The rest went to reinvestment: compost, tools, YouTube equipment, coaching, infrastructure. That's not a failure. That's a deliberate strategy.

    Watch the video on our YouTube Channel!

    Interested in watching the series? Hop on over to our YouTube Channel!

    Subscribe for more content on sustainable farming, market farming tips, and business insights!

    Get market farming tools, seeds, and supplies at Modern Grower.

    Follow Modern Grower:
    Instagram
    Instagram

    Listen to other podcasts on the Modern Grower Podcast Network:
    Carrot Cashflow
    Farm Small Farm Smart
    Farm Small Farm Smart Daily
    The Growing Microgreens Podcast
    The Urban Farmer Podcast
    The Rookie Farmer Podcast
    In Search of Soil Podcast

    Check out Diego's books:
    Sell Everything You Grow on Amazon
    Ready Farmer One on Amazon

    **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
    Show More Show Less
    23 mins
  • $130K/Year Selling Lettuce & Still Turns Down Customers

    $130K/Year Selling Lettuce & Still Turns Down Customers
    Jun 12 2026

    Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business background.

    First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. He spent $30,000 on equipment in year one...all cash from his previous career, no debt.

    Watch the video on our YouTube Channel!

    Interested in watching the series? Hop on over to our YouTube Channel!

    Subscribe for more content on sustainable farming, market farming tips, and business insights!

    Get market farming tools, seeds, and supplies at Modern Grower.

    Follow Modern Grower:
    Instagram
    Instagram

    Listen to other podcasts on the Modern Grower Podcast Network:
    Carrot Cashflow
    Farm Small Farm Smart
    Farm Small Farm Smart Daily
    The Growing Microgreens Podcast
    The Urban Farmer Podcast
    The Rookie Farmer Podcast
    In Search of Soil Podcast

    Check out Diego's books:
    Sell Everything You Grow on Amazon
    Ready Farmer One on Amazon

    **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
    Show More Show Less
    14 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet