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Episode Summary: Welcome to Part 2 of our transformative series on the 10 identity shifts required before hitting your first million. Host Stef Willis breaks down the advanced nervous system work and identity transformations that separate people who make millions from those who actually keep and grow their wealth.


Episode Highlights

The Final 5 Identity Shifts for Million-Dollar Success

Shift #6: Fire Yourself as the Employee, Hire Yourself as the CEO (8:30)

• Why "doing" energy keeps you stuck under seven figures
• The difference between working IN vs. ON your business
• How to identify tasks only you can do vs. what to outsource
• CEO time blocking strategies for million-dollar decisions
• Breaking free from the dopamine trap of being "needed"

Shift #7: Imperfect Action Beats Perfect Inaction (18:45)

• Why perfectionism is fear wearing a productivity mask
• The 80% launch strategy that transforms businesses
• How the universe rewards momentum over perfection
• Newton's first law applied to entrepreneurship
• Why waiting for "perfect" guarantees you'll never reach seven figures

Shift #8: Your Environment Is Programming Your Future (24:20)

• The science of co-regulation and nervous system syncing
• Why you're the average of the five people you spend the most time with
• How frequency and biosphere energy affect your wealth capacity
• Strategic relationship management for millionaire mindset
• The importance of investing in high-level rooms that scare you

Shift #9: Pause Before You React (32:15)

• The 90-second regulation technique for million-dollar decisions
• How emotional reactions create scarcity-based choices
• Training your nervous system to respond vs. react
• Why regulated leadership creates wealth
• Taking radical accountability for your triggers

Shift #10: The Death of Your Old Identity (37:00)

• Why your current self cannot create your future reality
• Grieving the hustler identity that got you here
• The frequency shift required for seven-figure capacity
• How to shed old programming and survival patterns
• Becoming the regulated, boundaried, million-dollar version of you

Resources Mentioned

• Book Reference: "Scale with Speed" (mentioned in Shift #7)
• Concept: Newton's First Law - An object in motion stays in motion. An object at rest stays at rest.
• Science: Co-regulation and biosphere energy (3-6 feet frequency zone)

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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What's This Episode About?

In this 2-PART SERIES, Stef is spilling ALL the tea on the identity shifts and nervous system work you need to make (and actually KEEP) your first million. Part 1 covers shifts 1-5, Part 2 drops next week with shifts 6-10!

Did you know?

• 30% lottery winners bankrupt within 3-5 years
• 78% NFL players broke within 2 years retirement
• 60% NBA players lose millions within 5 years
• 70% wealthy families lose generational wealth by generation 2
• 90% lose it by generation 3

The 5 Shifts We're Covering Today:

SHIFT #1: Be It Before You Become It

SHIFT #2: Let Go of the "When"

SHIFT #3: Scarcity to Abundance (It's a Body Thing)

SHIFT #4: Wanting Money Isn't Selfish, Babe

SHIFT #5: Learn to Freaking RECEIVE

Coming Next Week in Part 2:

The final 5 shifts that separate people who MAKE a million from people who actually KEEP it and grow it.

Best Quotes from This Episode:

💬 "You don't manifest what you WANT. You manifest what your nervous system deems SAFE."
💬 "Wealth is a learned skill set. But so is poverty."
💬 "Familiar isn't the same as TRUE."
💬 "Becoming a millionaire is 90% identity work, 10% strategy."

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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Episode Overview

What happens when you get locked out of Instagram with no timeline for restoration? For most online entrepreneurs, it would mean panic, lost income, and scrambling to figure out plan B. But when Instagram restricted Stef's account, her business didn't miss a beat....leads kept coming in, sales calls kept booking, and revenue kept flowing. In this episode, Stef breaks down exactly why platform dependency is killing online businesses and shares the exact systems you need to build a business that survives (and thrives) when social media fails you (because eventually....one day....it will)

What You'll Learn

• Why building your business solely on social media is like building a house on rented land (and what happens when the landlord kicks you out)
• The critical difference between being an influencer and being a business owner
• What Stef owns in her business that nobody can take away and why this is generating leads and sales even while locked out of Instagram
• The exact infrastructure you need: CRM systems, paid ads, email sequences, and owned databases
• What omnipresence actually looks like when you're running a real business (not just playing business online)l
• Why wealthy, affluent buyers can smell platform dependency from a mile away
• Actionable steps to diversify your business starting today (even if you're brand new)

Key Takeaways

🚨 You Don't Own Social Media Platforms Instagram, Facebook, TikTok...you don't own your profiles, your followers, or your reach. You're building on rented land, and the landlord can change the rules or kick you out anytime.

Notable Quotes

"You are not building on social media. You are using social media to build what you own. One is desperate and fragile. The other is strategic and resilient."

"If your business falls apart the second you stop posting, you don't have a business. You have zero leverage."

"These platforms do not owe you anything. They're businesses and they will always prioritize their bottom line over your ability to post content."

"Wealthy buyers want to work with someone who has their shit together—someone running an actual business, not posting and praying."

"Stop renting land and start owning infrastructure."

Resources Mentioned

• Repurpose.io - Content distribution tool for cross-platform posting
• GoHighLevel - Stef's recommended CRM platform

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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In this episode, Stef breaks down her proprietary RICH Framework for mentorship, the exact system she's used to mentor high-achieving women to build multi-million dollar businesses. But here's the thing: most people in network marketing have NO IDEA what real mentorship actually looks like. They confuse it with coaching, therapy, and accountability, and that confusion is burning people out and giving the industry a bad rep.

If you're new in business and think you need to mentor everyone, this episode is your wake-up call. And if you're already mentoring, this framework will change how you show up for your team.

What You'll Learn:

• The 4 pillars of the RICH Framework: Relationship, Intention, Capacity, and Habits
• The critical difference between mentorship, coaching, therapy, and accountability
• Why new network marketers need to STOP trying to mentor when they're still babies themselves
• The layered leadership approach and why apprenticeship is the key to sustainable success
• How nervous system capacity determines whether you'll hold success or self-sabotage
• Why your intentions matter more than your goals (and how to uncover them)
• The consistency habits that actually build wealth vs. the busy work that keeps you broke
  
  

Key Quotes from This Episode:
"When you have the right coach, the right mentor—someone who's actually willing to call you out on your bullshit and hold you to the standard that YOU want to be held to—that can literally change the trajectory of your life."

"You can give someone the best strategies in the world, but if they don't feel seen and if they don't feel safe, they will not implement it. Their nervous system just will not let them."

"Most people out there have no idea why they're doing the things that they're doing in life. They're chasing goals that aren't even theirs."

"If your nervous system can't hold the level of success that you are trying to build, you will self-sabotage yourself every single time."

"Would you trust a first-year medical student to perform surgery on you? No. But in network marketing, we've created this culture where everyone thinks they need to be a leader from day one."

"Stop trying to be everyone's mentor. Instead, be the best mentee you can be."
"Real leaders know their limits. Real leaders know when it's time to step up and also when it's time to step back."

"Transformation doesn't come from intensity. It comes from consistency."
"Motion isn't money. Stop playing business."

"Shame will kill momentum. Shame will make you want to hide when you make a mistake instead of coming back and trying again."

Resources Mentioned:

Books:

• "Tiny Experiments: How to Live Freely in a Goal-Obsessed World" by Ann-Laura Le Cunff

Traditions:

• Wealth Wednesday (giving back in monetary fashion every Wednesday)

Programs:

• Legacy Leaders (Stef's

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

Send us a text

Episode Overview

In this raw and powerful episode, Stef gets real about what's actually holding you back in business (spoiler: it's not a "block"). She shares the darkest four months of her life and how self-discipline (rooted in radical self-love) literally saved her business, her sanity, and her life.

What You'll Learn

The Truth About "Blocks"

• Why you don't actually have a block, you have a nervous system keeping you comfortable
• What's really happening in your brain when you feel stuck
• The gap between where you are and where you want to be isn't about more inner work

Self-Discipline as Self-Love

• Why self-discipline is the most radical act of self-love you can practice
• How discipline means choosing future you over present comfort
• The difference between toxic hustle and sustainable structure

The Reality of Building a Business

• Why you need BOTH feminine energy AND masculine structure to succeed
• The difference between operating like an influencer vs. a business owner
• Why "just feel into it" advice is setting you up to fail
• The unsexy basics that actually build sustainable success

Stef's Story

• How she survived the darkest months of her life while running a seven-figure business
• The tool she used multiple times daily to move through resistance (The 5-Second Rule)
• What showing up looked like when everything was falling apart
• How discipline built unshakeable self-trust

Powerful Quotes from This Episode

"You don't have a block. You have a lack of self-love."

"Self-discipline is you telling future you that, hey, I got you. I'm not gonna abandon you when life gets hard."

"Clarity doesn't come from more journaling or more courses. Clarity comes from making a decision and proving to yourself that you can follow through on it."

"You cannot just feel into a business. You need strategy. You need structure."

"Self-discipline is the most feminine act of you showing up for future you and saying, I love you enough to do the uncomfortable thing today so that you can have everything you want tomorrow."

"Every time you keep your word to yourself, you are building trust within yourself. You are proving to yourself that you can count on you."

Resources Mentioned

• "The Inner Work" (book recommendation)
• Mel Robbins - The 5-Second Rule

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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Exhausted from micromanaging your team while they still don't take action? This episode is why your team isn't duplicating your results and why it's not your fault.

If you've ever thought "why isn't my team showing up like I do?" or "am I failing as a leader?" you're carrying guilt that was never yours to carry.

I'm breaking down:

• Why duplication actually fails in most businesses
• John Maxwell's Law of the Lid and what it means for your leadership
• The neuroscience behind why we get addicted to rescuing our teams (oxytocin and dopamine are keeping you stuck)
• How to stop being everyone's mom and start building leaders who take ownership

This is for the entrepreneur who's done everything "right" but is still doing all the heavy lifting. It's time to build a self-sufficient team.

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

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Okay so like... can we talk about how I literally spent $25,000 on therapy and disappeared from social media for TWO YEARS because I was out here posting every damn day and getting absolutely nowhere?

Yeah. That happened.

This episode is basically me spilling alllll the tea on why your strategy isn't working and it has nothing to do with the algorithm or your posting schedule or whatever new trend is happening on reels right now.

You're not IN your content. And people can FEEL it....thats why.

We're getting into:

• Why I didn't sign a single person for an entire year (embarrassing but we're owning it)
• The day I realized I was building a business that didn't even feel like mine
• How I put $25K of therapy on a credit card because I knew something had to change
• Why the version of you trying to "sound professional" is literally repelling your people
• The hard questions I had to ask myself (and you need to ask too)

This episode gets a little spicy. I'm talking about why traditional employment is a trap, why you need to stop playing small, and why that thing you're scared to post is exactly what someone needs to hear.

If you're over here like... "Why is everyone else's content popping off but mine is getting nothing" or "I'm doing all the 'things' but nothing's converting" or maybe "I feel like I'm pretending to be someone I'm not"

Then girlie pop this one's for you.

No fluff. No "just manifest it" BS. Just a conversation about the inner work that actually makes the outer strategy work.

Also I basically tell you to stop waiting to feel ready because spoiler alert: you literally never will. It's a decision, not a feeling.

Your people need the messy, real, unfiltered you. Not the polished version you think they want.

Grab your tea (or wine, no judgment), put your AirPods in, and let's get into it.

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.

Send us a text

In this deeply personal episode, I'm opening up about navigating one of the most transformative years of my life and why I truly believe 2026 is going to be our year of rebirth.

What We Cover:

Waking up at 3 AM without power, looking out at snow covered Utah, and reflecting on the year that brought me everything I dreamed of as a child and the cost that came with it.

The painful separation last November from someone I deeply cared about. Sometimes walking away isn't about right or wrong, it's about recognizing when things are no longer in alignment with who you're becoming in the season that you are in.

My top 5 character values and why I had to choose staying true to myself even when it hurt: integrity, love, freedom, safety, and honesty.

What we rarely share as high functioning women in business: the 90 days I spent crying while still showing up for my team, tucking away the pain to serve others because that's our calling as leaders.

The year of the snake and what shedding really means. Not just losing relationships, but releasing what no longer serves us.

The Lesson:

If you feel like 2025 was one of the hardest years of your life, you are not alone. We learn more in our down seasons than any other time if we allow ourselves to. Stop carrying what was never yours to begin with.

Some people are meant for a chapter, not the whole book. We can honor what was while still moving forward.

You get to decide what your future looks like and who you align with. One day you're going to share the story of your down season, and it will inspire others who wanted to give up. If that's the only reason you keep going, keep going for that reason.

Key Message: Universe removed what needed to be removed so you could become who you're meant to be. 2026 is our year. The shedding season is over. You're becoming her through the messy, through the tears, through all of it.

We collaborate, we don't compete. There's room at the table for everyone in full alignment.

My DMs are always open. Let's go through this together.

Support the show

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.