Send us Fan Mail

I'm back in my office, back at the mic, and I started my cycle this morning. My cramps are so bad my sciatic nerve is screaming, and I still have a 3-day seminar to be a part of tooth's week, a software platform to build, a team to coach and mentor, and a high ticket business to run.

Yay!

If you've ever felt like a machine one week and a puddle the next, closed 4 deals on Tuesday and couldn't open your inbox on Friday, thought something was wrong with you because you couldn't stay "consistent" .... you're not broken. You're a woman. Your body runs on a 28-day cycle and nobody taught you how to work with it.

In this one I'm walking you through:

• Why your state matters more than your strategy, your script, or your offer
• The 3 levers that actually change your state (hint: feelings are the output, not the input)
• What I learned in my NLP cert that changed how I think about emotions forever
• The 4 phases of your cycle and what to do in each one to actually make money
• Why ovulation week is your sales week (book everything here)
• Real talk if you're irregular (I am, I've never been regular a day in my life)
• The bookend rule ...what you do right before and right after your peak hours matters almost as much as the peak itself
• Homework that'll change how you see your entire month

Men, don't skip this one. If you have women on your team, a wife, daughter, sister understanding this makes you a better leader. I promise.

Quick cycle reference

Follicular (week after your period): energy's back, brain's back, ideas are flowing. Batch your content. Build your offers. Plan the launch.

Ovulation (middle of your cycle): you are magnetic. Book every sales call you can. Go live. Pitch. Launch. Be seen.

Luteal (week before your period): shorter fuse, sharper eye. Clean up your systems. Do your follow-ups. Have the hard convos (maybe sleep on the email first).

Menstruation (your period): CEO week, not closer week. Review numbers. Journal. Plan. Do less on purpose.

If you're irregular like me, stop tracking dates and start tracking signals. Your body tells you what phase you're in if you pay attention.

Quotes from the episode

• "You're not broken. You're cyclical."
• "Your future is a well-rehearsed past."
• "Most women act from feeling. Successful women feel from acting."
• "Stop saying I am. Start saying I am experiencing."
• "Your IPAs get your peak hours. Everything else gets what's left."
• "Busy work gives you the biggest dopamine hit. It doesn't give you the biggest bank account."
• "Happiness is conditional. You have to pay the price for it."
• "The skill isn't avoiding bad states. It's how fast you come back."

Your homework

Pick 2 days a week. Every hour on the hour, answer 3 questions in your notes app:

1. How am I feeling? (1–10, plus one word)
2. What have I been focused on for the last hour?
3. What am I doing next?

Note what day of your cycle you're on.

Do this for 4 weeks. Then dump it all into Claude and ask it to find your pattern.

Follow the podcast on Instagram for bonus clips, behind-the-scenes, and episode breakdowns: www.instagram.com/callhercoachpodcast

Explore more about Stef, upcoming trainings, and resources at www.callhercoachpodcast.com

If this episode hit home, share it on your stories and tag the show, I love seeing what resonates with you.

Your next level starts with regulation… and we’re just getting started.