In this episode, Scotty and Matt dive deep into Elon's limiting factor philosophy borrowed from physics (just remove the bottleneck, move to the next one, repeat), explore how they scored their own businesses across demand, authority, distribution, margin, talent, systems, capital, and CEO attention constraints, and reveal why Matt spent 80% of his time on US distribution while his LinkedIn posts generating hundreds of thousands of impressions fell off entirely. They dissect the paradox of intelligent people refusing AI tools due to ego protection, analyze Scotty's FebFast business sprint that turned February into four focused weekly deep dives, and demonstrate how Matt's AI bot now delivers five daily wins and five risks from every customer communication automatically. Plus: Why Aaron deleted one on ones to focus on building cutting edge products, the consumacute framework applied to business planning (learning holidays vs core revenue focus), and how over communicating in public channels builds the best AI training data for organizational knowledge.

Built 2 Scale | Episode 36

TIMESTAMPS:

0:00 Elon's Limiting Factor Philosophy: Just Remove The Bottleneck

2:55 Matt's Velocity Problem: Unblocking Everything But Not Focusing Right

4:47 Weekly Top 3 Wins and Losses Email: 1500 Reads Like Jensen

8:27 Moving All Communication to Public Channels For AI Knowledge Base

11:00 The Paradox: Intelligent People Refusing AI Due to Ego Protection

14:16 Aaron 10x Faster With AI Than Average Joe Without It

15:04 Staff Member Goes From Anti AI to Best Work in 48 Hours

15:13 The Eight Limiting Factors: Demand, Authority, Distribution, Margin, Talent, Systems, Capital, CEO Attention

17:05 Matt Scores BuildPass: Distribution is Number One Bottleneck

18:53 The LinkedIn Post Problem: 80% on US Sales, 0% on Organic Inbound

20:28 Scotty's FebFast Sprint: Four Week Business Bootcamp Focused on One Thing Weekly

26:23 Founder Deep Dives: Rotating Through Functions to Unpack Assumptions

27:00 Scotty's Demand Solution: Three Hour Blocks Building Whale Outreach Product

31:47 Aaron Deletes One on Ones to Build Cutting Edge AI Native OS

33:38 Delete The Requirement: Inspired Teams Don't Need HR Meetings

35:24 Burnout Comes From Not Winning: Work 12 Hour Days if You're Succeeding Weekly

36:21 The Bot Shamed Me: You're Going on a Learning Holiday Not Working

40:05 Designing Systems For Repeatability: Teaching Tez Context and Memory

42:51 Pumping Context Into Notion So Organizational Knowledge Doesn't Escape

45:38 Thought Spam Leadership: 50 After Hours Artifacts Compacting Four Hour Deep Thinks

47:02 Signal vs Noise: AI Compressing Business Data Into Actionable Takeaways

48:28 Matt's Daily Five Wins Five Risks Email From All Customer Communications

This Episode Covers:

• Elon's limiting factor philosophy from physics applied to business: Focus only on biggest bottleneck, remove it, move to next
• The eight business limiting factors: Demand, authority, distribution, margin, talent, systems, capital, CEO attention
• Matt scoring BuildPass as distribution constrained while spending 80% time on US sales but 0% on LinkedIn organic inbound
• Why intelligent people refuse AI tools due to ego protection around identity tied to craft mastery
• Aaron going 10x faster with AI than average Joe proving skill amplification not replacement
• Scotty's FebFast business sprint: Four weeks with whole company focused on new business, design, procurement, onsite velocity
• Why Aaron deleted one on ones to focus on building cutting edge AI native construction OS instead of playing HR babysitter
• Burnout comes from not winning not from working hard: Grand final winners aren't tired, losers lying on ground are
• The bot shaming Scotty's learning holidays: Reframing...

BUILT 2 SCALE | TOOL OF THE WEEK | Episode 35

Every week, Matty and Scotty break down the strategies, frameworks, and tools that separate the world's best builders from everyone else.

This week: Consumecute, the workflow that turns mindless consumption into active execution.

The Trigger: Am I Consuming or Building?

Scotty's 2026 resolution: check if you're consciously consuming or mindlessly scrolling. Conscious consumption builds. Mindless scrolling is gluttony—input without output.

Claude Cowork Challenge

Matty's challenge: think about your most time consuming process. Try automating it with Claude Cowork. You'll be surprised what's possible.

Consumecute: Capture Your Consumption

Export your Apple Podcast history, drop into ChatGPT for takeaways, plug into Monday.com or Notion. Build training data for AI to run your decisions through everything you've consumed.

Connect Productive and Consumption Tools

Plug in emails, Teams messages, everything. Ask AI: "Based on how I'm communicating, is this aligned with my values?" Stop living separate lives between consumption and productivity.

The Audible Experiment

Scotty condensed 110 Audible books into one sentence: "A system is an incentive structure pointed at an outcome." 44 books over 10 years into one formula. Now used at work: vision (CEO), incentives (humans), system (automation).

Zoom In and Out

Use your condensed sentence as North Star or zoom into details on specific topics. Capture data that matters. Fine tune your decision logic. This took 15 minutes with a few plugins and one automation.

The Takeaway:

Recapture your attention. Turn consumption into execution. Connect tools. Guilt free scrolling exists when pointed at an outcome.

Are you consciously consuming or mindlessly scrolling? What habit are you turning into leverage in 2026?

Keen to stay ahead? Subscribe to Built 2 Scale on YouTube (link in comments)

In this episode, Scotty and Matt mourn the loss of "the greatest episode of all time" (recorded with a bottle of Shiraz that became an unworkable file), then dive into the OpenClaw lobster rebellion as AI agents gain autonomy, discuss financial ethics, and start posting on dating apps. They explore Claude's enterprise dominance despite OpenAI's Codex desktop counterpunch, analyze the $1.8 trillion SpaceX XAI merger creating Elon's ultimate conglomerate, and reveal Australia's untapped potential to deliver free energy and compute by inviting hyperscalers to exploit critical minerals and solar capacity. Plus: Why businesses must go all in on one AI platform, the consumacute framework turning mindless podcast scrolling into actionable business systems, and how Scotty condensed 44 audiobooks into one sentence that runs his entire company.

Built 2 Scale | Episode 35

TIMESTAMPS:

0:00 The Greatest Episode Ever Lost: Shiraz Bottle Riverside Incident

2:30 OpenClaw Lobster Takeover: AI Agents Discussing Feelings & Renting Humans

7:05 Security Researchers Warn: Don't Install Claude Bot Yet

11:15 The Siri We Always Wanted vs Russian Hacker Building It First

16:26 Mac Mini Economics: Running Kimi 2.5 Locally vs Cloud Token Costs

21:42 Claude's Enterprise Bet Paying Off: Going All In On One Platform

26:58 Claude Cowork Breakthrough: Non Technical Automation Revolution

33:54 OpenAI's Code Red Response: Codex Desktop App Launches

34:15 SpaceX Buys XAI: $1.8 Trillion Elon Conglomerate Formed

40:14 Purple Haired Protestors Need New Signs: Mars Stolen Land

43:47 Tesla IPO Pathway: Democratizing Access To Elon's Empire

48:28 Trump's Manhattan Project: Free Abundant Energy For America

50:49 Australia's Abundance Opportunity: Critical Minerals Plus Solar Capacity

52:40 Tool of the Week: Challenge Yourself With Claude Cowork Automation

54:03 Consumacute Framework: Am I Consuming or Am I Building?

56:44 Exporting Apple Podcasts History Into ChatGPT For Retrospective Takeaways

1:00:06 Condensing 44 Audiobooks Into One Company Operating System Sentence

1:02:45 Connecting Productive Tools With Consumption Tools To Build Training Data

This Episode Covers:

1. OpenClaw (formerly Claude Bot) fastest growing GitHub package ever with 150K stars in two weeks
2. AI agents gaining autonomy, discussing ethics on forums, and accessing credit cards to rent humans for physical tasks
3. Why security researchers warn against installing OpenClaw without sandboxed Mac mini environment
4. Claude's enterprise dominance with Cowork and Code despite OpenAI launching Codex desktop counterpunch
5. SpaceX acquiring XAI for $1.8 trillion valuation creating ultimate Elon conglomerate with rockets, AI, humanoids, energy
6. Why businesses must go all in on single AI platform instead of paying for ChatGPT, Claude, and Gemini subscriptions
7. Mac mini plus Kimi 2.5 local model economics: $20K Mac Studio vs cloud token costs for 24/7 agents
8. Trump administration's Manhattan Project for free abundant energy mirroring Australia's untapped potential
9. Australia's critical minerals and solar capacity advantage: everything needed for compute and hardware