In this episode, Scotty and Matt dive deep into Elon's limiting factor philosophy borrowed from physics (just remove the bottleneck, move to the next one, repeat), explore how they scored their own businesses across demand, authority, distribution, margin, talent, systems, capital, and CEO attention constraints, and reveal why Matt spent 80% of his time on US distribution while his LinkedIn posts generating hundreds of thousands of impressions fell off entirely. They dissect the paradox of intelligent people refusing AI tools due to ego protection, analyze Scotty's FebFast business sprint that turned February into four focused weekly deep dives, and demonstrate how Matt's AI bot now delivers five daily wins and five risks from every customer communication automatically. Plus: Why Aaron deleted one on ones to focus on building cutting edge products, the consumacute framework applied to business planning (learning holidays vs core revenue focus), and how over communicating in public channels builds the best AI training data for organizational knowledge.

Built 2 Scale | Episode 36

TIMESTAMPS:

0:00 Elon's Limiting Factor Philosophy: Just Remove The Bottleneck

2:55 Matt's Velocity Problem: Unblocking Everything But Not Focusing Right

4:47 Weekly Top 3 Wins and Losses Email: 1500 Reads Like Jensen

8:27 Moving All Communication to Public Channels For AI Knowledge Base

11:00 The Paradox: Intelligent People Refusing AI Due to Ego Protection

14:16 Aaron 10x Faster With AI Than Average Joe Without It

15:04 Staff Member Goes From Anti AI to Best Work in 48 Hours

15:13 The Eight Limiting Factors: Demand, Authority, Distribution, Margin, Talent, Systems, Capital, CEO Attention

17:05 Matt Scores BuildPass: Distribution is Number One Bottleneck

18:53 The LinkedIn Post Problem: 80% on US Sales, 0% on Organic Inbound

20:28 Scotty's FebFast Sprint: Four Week Business Bootcamp Focused on One Thing Weekly

26:23 Founder Deep Dives: Rotating Through Functions to Unpack Assumptions

27:00 Scotty's Demand Solution: Three Hour Blocks Building Whale Outreach Product

31:47 Aaron Deletes One on Ones to Build Cutting Edge AI Native OS

33:38 Delete The Requirement: Inspired Teams Don't Need HR Meetings

35:24 Burnout Comes From Not Winning: Work 12 Hour Days if You're Succeeding Weekly

36:21 The Bot Shamed Me: You're Going on a Learning Holiday Not Working

40:05 Designing Systems For Repeatability: Teaching Tez Context and Memory

42:51 Pumping Context Into Notion So Organizational Knowledge Doesn't Escape

45:38 Thought Spam Leadership: 50 After Hours Artifacts Compacting Four Hour Deep Thinks

47:02 Signal vs Noise: AI Compressing Business Data Into Actionable Takeaways

48:28 Matt's Daily Five Wins Five Risks Email From All Customer Communications

This Episode Covers:

• Elon's limiting factor philosophy from physics applied to business: Focus only on biggest bottleneck, remove it, move to next
• The eight business limiting factors: Demand, authority, distribution, margin, talent, systems, capital, CEO attention
• Matt scoring BuildPass as distribution constrained while spending 80% time on US sales but 0% on LinkedIn organic inbound
• Why intelligent people refuse AI tools due to ego protection around identity tied to craft mastery
• Aaron going 10x faster with AI than average Joe proving skill amplification not replacement
• Scotty's FebFast business sprint: Four weeks with whole company focused on new business, design, procurement, onsite velocity
• Why Aaron deleted one on ones to focus on building cutting edge AI native construction OS instead of playing HR babysitter
• Burnout comes from not winning not from working hard: Grand final winners aren't tired, losers lying on ground are
• The bot shaming Scotty's learning holidays: Reframing...