The Simple Sales Funnel That Turns Strangers Into Customers

Most businesses struggle to turn potential customers into paying ones—not because their product isn’t good, but because they don’t have aclear, structured sales funnel. In this episode, we break down asimple 4-stage funnel that works for any business, making it easier to guide people from discovery to purchase.

Here’s what you’ll learn:
✅ What a sales funnel actually is—and why every business needs one
✅ The4 key stages of a successful funnel: Awareness, Engagement, Conversion, and Retention
✅ A real-world example of how aluxury travel agency turns interest into high-value bookings
✅ How tobuild your own funnel and start converting more customers

No overcomplicated strategies, no jargon - just aclear blueprint to help you attract, engage, and convert customers effectively.

🎧Listen now and start making your marketing work smarter, not harder!

The Biggest Mistake Small Businesses Make with Their Goals

Most small businesses set goals—but they’re often too vague to drive real results. If your marketing feels random or ineffective,this episode is for you.

In this episode ofBrighter Marketing Bootcamp, we break down:
✅ The#1 reason marketing goals fail
✅ TheSMART goal framework for setting clear, actionable targets
✅5 common bad business goalsand how to fix them
✅ The3 types of marketing goals every business needs
✅ Areal-world example of a business that increased conversions by 40%

Fact: Studies show that writing down clear goals makes you42% more likely to achieve them. So let’s make your marketing goals workfor you - not against you.

🔔Subscribe for more no-fluff marketing advice

🎧Listen now & start making your marketing strategy more effective!

Email Marketing - The Number One Tool You’re Probably Ignoring

Many small businesses focus on social media and paid ads, but email marketing remains one of the most effective ways to engage customers and drive sales.

Unlike social platforms, where algorithms control your reach, email lets you communicate directly with your audience.

In this episode, we break down:

• Why email marketing consistently delivers one of the highest returns on investment.
• The three types of emails every business should send: welcome, nurture, and sales emails.
• How to build an email list the right way and avoid common mistakes.
• A real-world example of how a fitness coach uses email to attract and convert clients.

If you’ve been neglecting email, now is the time to start.

Learn how to create an effective email strategy that keeps your business top of mind and turns subscribers into loyal customers.

Why Your Marketing Fails Before It Even Starts

If your marketing isn’t working, the problem might not be your ads, your social media, or even your website—it’s youroffer.

In this episode ofBrighter Marketing Bootcamp, we’re tacklingwhy most businesses struggle to attract customers and how tocraft an irresistible offer that makes selling effortless.

You’ll learn:

✅ Why vague offers kill conversions
✅ The 3-step formula
✅ A small tweak that doubled sales
✅ How to fix your offer inone simple exercise

This isthe foundation of great marketing -get this right, and everything else becomes easier.

🔔 Subscribe for more no-fluff marketing advice

🎧 Listen now & start making marketing work for you!

We dive deep into the cognitive bias that can make or break your business growth.

From the pitfalls of an unprofessional website to the nuances of managing your social media presence, we uncover how small oversights can have a significant impact on your business.

Whether it's the professionalism signalled by your email address, the clarity of your communication, or the quality of your customer interactions, every detail counts.

I'll also offer practical tips for turning the halo effect from a potential foe into your greatest ally.

I’ll discuss how to conduct a quick audit of your business to identify areas for improvement that will give you a quick return on efforts.

By the end of this episode, you'll be equipped to make the halo effect work in favour of your business, rather than against it. PS - I failed to edit out a bit of word fumbling, apologies! At least you now know I'm human, right?

Want a website built but don't know where to start? This one's for you.

Designed for small businesses looking to launch a website with the help of a professional, this guide equips you with the knowledge to make informed decisions, clarify your vision, and streamline your collaboration with designers or agencies. Say goodbye to guesswork and hello to a smooth, efficient website launch.

Over the years I've had many, many conversations with people who want websites built, and whether I do the work myself, or I just want to guide them a bit before they get stuck in, this is the advice and info I ask them to get down beforehand.

After answering these questions, or considering your options, you'll be ready to put your requirements across to someone who can build your site - or, you'll have a great foundation to begin building one yourself...

The 7 Parts of the workbook:

It's made up of 7 parts, and each part has a couple of questions for you to answer.

• Business Overview

• Website Objectives

• Design Preferences

• Content plan

• SEO and Marketing

• Maintenance and Analytics

• Budget and timeline