Summary

In this conversation, Asaf Nadler, co-founder of Addressable, discusses his journey from military service in the IDF to entrepreneurship in the Web3 marketing space. He highlights the unique challenges of marketing in a blockchain environment, particularly the issue of user anonymity and the need for effective user acquisition strategies. Addressable's innovative approach, including the introduction of the 'cost per wallet' metric, aims to empower marketers by providing actionable insights into user engagement and conversion. Asaf emphasizes the importance of quantifying marketing efforts to secure resources and support within organizations, especially during challenging market conditions. In this conversation, Asaf Nadler discusses the challenges and strategies of marketing in the Web3 space, focusing on user acquisition, the importance of data-driven marketing, and the role of Addressable in helping marketers effectively reach their target audiences. He highlights the complexities of finding Web3 gamers, the significance of understanding user acquisition costs, and the need for awareness and education in crypto marketing. The discussion also touches on the evolving landscape of marketing narratives and the importance of real user engagement over speculative trends.

Takeaways

Military service provided a strong network and diverse tech experience.

Entrepreneurs from the military often seek a higher purpose in their work.

Web3 marketing faces unique challenges due to user anonymity.

Addressable aims to solve user acquisition problems in the blockchain space.

The 'cost per wallet' metric helps assess the quality of traffic.

Marketers need to quantify their impact to secure resources.

Understanding user behavior is crucial for effective marketing strategies.

The blockchain offers transparency that can be leveraged for marketing insights.

Many projects are still in the awareness phase, complicating attribution.

Marketers must adapt to the evolving landscape of Web3 marketing. Marketers need to effectively communicate budget allocation for campaigns.

Understanding the target audience is crucial for successful marketing.

Web3 gaming presents unique challenges in user acquisition.

Addressable helps marketers build targeted campaigns using data.

Data-driven insights can alleviate marketer's shame about strategy.

Awareness of available marketing tools is lacking in the crypto space.

User acquisition costs need to be clearly defined and understood.

The bias towards organic growth can hinder effective marketing strategies.

Mindshare and narrative play a significant role in crypto marketing.

Addressable aims to connect real users with meaningful products.

Chapters

00:00 From Military Service to Entrepreneurship

08:47 Addressable's Unique Approach to User Acquisition

17:51 Understanding Cost Per Wallet Metric

23:00 Empowering Marketers in the Crypto Space

30:11 Case Study: Immutable and Web3 Gaming

40:56 Awareness and Education in Crypto Marketing

46:09 Mindshare and Narrative in Marketing

52:15 Addressable's Role in Real User Engagement

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See other Episodes Here. And thank you to all our crypto and blockchain guests.

Summary

In this conversation, Emanuele Franciani, founder of Dusk, shares his journey into the world of crypto and blockchain, detailing his background in avionics and how it influenced his approach to developing Dusk. He discusses the vision behind Dusk, focusing on the importance of privacy and compliance in blockchain technology, and how Dusk aims to create a financial market infrastructure that addresses these needs. Emanuele also highlights the unique transaction model of Dusk and the partnerships formed to navigate regulatory landscapes, emphasizing the importance of education in compliance. In this conversation, Emanuele discusses the advancements and regulatory compliance of Dusk Network, emphasizing its unique position in the blockchain space. He highlights the importance of building relationships with regulated entities and the challenges faced by other protocols. Emanuele also explains how the Dusk token can accrue value through its integration with financial market infrastructure and partnerships, paving the way for future growth and opportunities.


Takeaways

Emanuele's journey into crypto began with skepticism but evolved into a passion.
Dusk was founded to address privacy and compliance in blockchain.
The financial market infrastructure is crucial for trading and settlement processes.
Lessons from avionics taught Emanuele about consensus and reliability.
Dusk's unique transaction model enhances privacy and compliance.
Compliance in blockchain requires understanding specific regulations.
Partnerships with regulated entities are vital for Dusk's success.
Education is key when engaging with regulators and acquiring licenses.
Dusk aims to be a general-purpose, privacy-friendly layer one blockchain.
The future of Dusk includes further innovations and regulatory compliance. Dusk has received regulatory clearance to operate a stock exchange.
Emanuele serves as both CEO of Dusk and CTO of MPEX.
Dusk aims to integrate financial market infrastructure on the blockchain.
Regulatory compliance is crucial for partnerships with financial institutions.
User retention is a challenge for crypto protocols due to market volatility.
Dusk's relationship with MPEX enhances its credibility and access to institutions.
The Dusk token will accrue value through transaction fees and network participation.
Dusk aims to decentralize financial market infrastructure for broader access.
Partnerships with regulated entities are key to Dusk's strategy.
Dusk is positioned to lead in the tokenization of real-world assets.


Chapters

00:00 Introduction to Emanuele Franciani and Dusk
06:02 The Birth of Dusk and Its Vision
11:50 Lessons from Avionics Applied to Blockchain
18:01 Privacy and Compliance in Dusk
23:48 Dusk's Unique Transaction Model
30:14 Future Prospects and Innovations for Dusk
35:50 The Importance of User Base and Institutional Relationships
51:32 Value Accrual of the Dusk Token and Future Prospects

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Watch these interviews and subscribe on Youtube Block by Block Show.

See other Episodes Here. And thank you to all our crypto and blockchain guests.

Summary

In this conversation, Harry Horsfall, co-founder and CEO of Flight3, shares his insights on the current state of the crypto market, the challenges and opportunities in African crypto markets, and the regulatory landscape affecting the industry. He discusses his journey into crypto, the importance of community building, and how Flight3 serves various crypto projects through marketing and support. The conversation highlights the contrast between market sentiment and regulatory progress, as well as the innovative Super Team model for developer engagement in the Solana ecosystem. In this conversation, Harry discusses the evolving landscape of Web3 marketing, emphasizing the importance of community engagement, the challenges of navigating various social media channels, and the significance of building strong ambassador programs. He highlights the need for a clear understanding of the Web3 funnel and product market fit, while sharing insights from successful case studies in the industry. The conversation concludes with advice on authenticity in marketing strategies.

Takeaways

The crypto market is currently experiencing irrational negativity despite positive growth.

Banking the unbanked presents significant opportunities in Africa.

Capital controls in African countries hinder financial freedom.

The SEC's loss against Ripple is a bullish sign for the industry.

Mainstream mentions of Bitcoin are at an all-time low despite its price increase.

Community building in crypto requires genuine engagement and reciprocity.

The Super Team model is effective for fostering developer communities in Solana.

Agencies can provide valuable expertise, but in-house teams are essential for success.

The regulatory landscape is evolving positively for crypto in the US.

Understanding local markets is crucial for successful crypto projects. Engaging communities is crucial in Web3 marketing.

Different channels require tailored content strategies.

Building ambassador programs takes time and effort.

Understanding the Web3 funnel is complex but essential.

Product market fit is about solving real problems.

Successful projects often come with an MVP or prototype.

Sports sponsorships can effectively reach crypto-curious audiences.

Authenticity in marketing is key to success.

Re-engagement strategies are vital for retaining users.

Community feedback is essential for product development.

Chapters

00:00 Introduction to Harry Horsfall and Flight3

01:00 Harry's Journey into Crypto and Market Insights

05:31 Challenges and Opportunities in African Crypto Markets

09:59 Regulatory Landscape and Market Sentiment in Crypto

15:41 Overview of Flight3 and Its Services

19:38 Building Developer Communities: The Super Team Model

27:26 Engaging Communities in Web3

30:36 Navigating Marketing Channels

32:33 Building Strong Ambassador Programs

35:57 Understanding the Web3 Funnel

40:35 Defining Product Market Fit

43:17 Case Studies: Success Stories in Web3

Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

Watch these interviews and subscribe on Youtube Block by Block Show.

See other Episodes Here. And thank you to all our crypto and blockchain guests.