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Block by Block: A Show on Web3 Growth Marketing

Block by Block: A Show on Web3 Growth Marketing

By: Peter Abilla
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About this listen

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.

Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.

Let’s build something incredible, together. All onchain.

© 2025 Block by Block: A Show on Web3 Growth Marketing
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Episodes
  • David Rhodus: Building the Future of Streaming: Pipe Network and the DePIN Revolution
    Jul 3 2025

    Episode is brought to you by Infinex. Experience crypto designed for humans —

    https://app.infinex.xyz/?r=B2KSQJ77


    Summary

    In this episode, David Rhodus, founder and CEO of Permissionless Labs, shares his journey from AWS to Web3 infrastructure. He talks about launching Pipe Network, a decentralized content delivery network (CDN) designed to tackle video latency using a network of incentivized node operators. David breaks down the role of the POP client, explains how tokenomics will drive adoption, and reflects on building a two-sided marketplace that serves both streaming services and infrastructure providers. He also hints at future plans to go beyond video and support other data-heavy use cases like AI.

    Takeaways

    — David’s time at AWS shaped his approach to building hyper-resilient systems.

    — Pipe Network addresses video latency by using a decentralized CDN model.

    — The POP client lets everyday users contribute bandwidth as node operators.

    — Token incentives are key to driving participation and long-term network growth.

    — The team is focused on product execution more than hype or community right now.

    — Feedback from streaming companies helps iterate and improve the service.

    — Web3 enables new coordination models that are ideal for global infrastructure.

    — The vision goes beyond video—future use cases could include AI workloads and more.

    Timeline

    (00:00) From Amazon to Entrepreneurship: Lessons Learned

    (03:01) The Journey into Crypto: Early Experiences

    (05:57) Building Pipe Network: Addressing Video Streaming Challenges

    (08:57) Innovating with Blockchain: The Role of CDN

    (11:56) Hyperlocal Edge Nodes: Reducing Latency in Streaming

    (14:55) The Multi-CDN Strategy: Competing in the Streaming Market

    (17:57) Incentivizing Node Operators: The POP Client and Tokenomics

    (21:05) Ensuring Security: Zero Knowledge Proofs in Streaming

    (23:51) Future of Pipe Network: Permissionless and Global Impact

    (25:22) The Power of Streaming and Community Nodes

    (29:26) Innovating Beyond Video: Expanding Use Cases

    (32:18) Tokenomics and the Burn-Mint Equilibrium Model

    (35:44) Becoming a Node Operator: The Onboarding Process

    (38:04) Preparing for Full Production and Revenue Generation

    (39:57) Skepticism in Web3: A Different Perspective

    (43:20) The Role of Crypto in Coordination and Innovation

    (44:28) Targeting Node Deployment: Meeting Customer Needs

    Follow me @shmula on X for upcoming episodes and to get in touch with me.

    See other Episodes Here. And thank you to all our crypto and blockchain guests.

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    43 mins
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