BYU football enters the 2026 season with championship expectations unlike anything we've seen in the Big 12 era.

In today's video, we're breaking down three of the biggest BYU football stories coming out of Big 12 Media Days and why they all point to one conclusion: the Cougars are no longer the hunters... they're the hunted.
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🏈 In this video:

Hans Olsen says it's "Big 12 Championship or Bust" for BYU.
Utah head coach Morgan Scalley gives Kalani Sitake major praise and what it means for the future of the Holy War rivalry.
Why BYU was voted the preseason favorite to win the Big 12 over Texas Tech, Kansas State, Utah, Arizona State, and the rest of the conference.
Does BYU have the best roster in the Big 12?
Can LJ Martin lead the Cougars to a conference championship?
How much will losing Jay Hill impact the defense?
Is Kalani Sitake one of the most respected head coaches in college football?

BYU has built one of the strongest cultures in college football, and with championship expectations officially here, the pressure has never been greater. Can the Cougars live up to the hype and make the College Football Playoff?

Let me know your thoughts in the comments:
Is it truly Big 12 Championship or Bust for BYU this season?

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