Summary

Join us as Alexis Crowell, Chief Marketing Officer & General Manager of the Americas at Axelera AI, shares details about her rich international career, insights into leadership, AI, and cultural nuances in global markets, and how to build successful businesses. Discover how her diverse experiences shape her approach to innovation and market strategy.

Keywords

AI, leadership, global markets, business strategy, innovation, cultural intelligence, inference technology, community building, tech industry, Beyond the Brief

Key topics

Alexis Crowell's international career journey

The role of cultural understanding in global markets

AI inference technology and edge computing

Building community and partnerships in tech

Leadership lessons from a global tech executive

Guest Name - Alexis Crowell

Chapters

00:00 Introduction to Alexis Crowell

04:26 Alexis's Journey and Career Path

09:14 Lessons from Sports and Resilience

12:00 Transitioning from Intel to Axelera AI

18:11 Understanding the Market and Customer Needs

24:01 Building Community and Partnerships

27:34 Cultural Nuances in Global Marketing

32:20 The Future of Inference in AI

38:56 Understanding AI's Role in Business

44:11 Navigating AI Implementation Challenges

49:16 Reflections on Career and Growth

Resources

Axelera AI - https://www.Axelera.ai

Ohio Northern University - https://www.onu.edu

University of Pittsburgh Katz Graduate School of Business - https://www.katz.pitt.edu

Intel - https://www.intel.com

Guest link

LinkedIn - https://www.linkedin.com/in/alexiscrowell

Summary

In this episode, Londonne Corder, Chief Marketing Officer at Outrider, shares insights on autonomous yard operations, the evolution of marketing strategies in emerging tech, and the importance of responsible innovation. Discover how Outrider is transforming logistics with electric and autonomous vehicles, and learn key lessons from Londonne's diverse career journey.

Keywords

autonomous yard operations, logistics innovation, electric vehicles, marketing strategy, emerging tech, supply chain, AI, B2B marketing, safety in automation, partnership ecosystem

Key topics

Autonomous yard operations and safety

Electric vehicle integration and sustainability

Evolving marketing strategies in emerging tech

Guest name

Londonne Corder

Sound bites

"Londonne, welcome to the show."

"The buying committee is evolving rapidly."

"A semi-competitive gymnast in my past."

Chapters

00:00 Introduction to Londonne Corder and Outrider

02:54 Londonne's Unique Marketing Journey

05:59 Understanding Distribution Yards and Automation

09:05 Safety First: Lessons from Autonomous Vehicles

11:57 Evolving Buyer Committees and Sales Strategies

14:49 Responsible Deployment of Autonomy

18:09 Electric Vehicle Integration and Partnerships

20:48 ROI and Customer Testimonials

23:33 Partner Ecosystem and Integration

26:54 Marketing Focus and Sales Enablement

29:55 Website Evolution and AI Integration

32:34 Brand Identity and Messaging

35:39 Company Origins and Future Directions

38:47 Mentorship and Giving Back

41:45 Personal Insights and Closing Remarks

Resources

Outrider Official Website - https://www.outrider.com

Lewis and Clark Expedition - https://en.wikipedia.org/wiki/Lewis_and_Clark_Expedition

Guest link

LinkedIn - https://www.linkedin.com/in/LondonneCorder

How Torani Turns Moments Into Flavor - Insights from Dean Veurink

Summary

Join us as Dean Veurink, VP of Marketing and Product Innovation at Torani, shares his 25-year journey in food and beverage marketing. Discover how strategic insights, segmentation, and experiential marketing drive innovation and growth in the flavor industry.

Keywords

food and beverage marketing, product innovation, consumer insights, flavor industry, brand growth, experiential marketing, segmentation, Torani, foodservice, retail

Key topics

Consumer segmentation and insights for innovation

Role of experiential marketing and brand experiences

Strategic growth and scaling in the food and beverage industry

Sound bites

"Marketing works when done right"

"Listening and iterating with consumers"

"Thicker sauces add mouthfeel to beverages"

Chapters

00:00 Introduction to Dean Veurink and Torani

00:29 Dean's Career Journey in Food and Beverage Marketing

05:14 Insights on Market Research and Consumer Needs

10:28 Innovation Strategies and Product Development

14:26 Understanding Torani's Product Range and Market Positioning

19:17 The Importance of Packaging and Consumer Experience

21:08 Building Brand Awareness and Consumer Engagement

24:00 Target Audience and Evolving Consumer Preferences

25:19 Navigating Hyper Growth and Strategic Changes

27:20 Experiential Marketing and Brand Activations

31:00 Partnerships and Collaborations in the Beverage Industry

35:50 The Torani Brand Story and Future Vision

Resources & Guest Links

Torani Official Website - https://Torani.com

LinkedIn - https://linkedin.com/in/deanveruink

Twitter - https://twitter.com/deanveruink