Keywords

Jocelyn Sexton, B2B marketing, SaaS, AI, Growth Acceleration Partners, marketing strategies, authenticity, career journey, technology consulting

Summary

In this episode of Beyond the Brief, Chris Perkins interviews Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners. Jocelyn shares her journey from journalism to B2B marketing, discussing the challenges and strategies in the tech industry. She emphasizes the importance of understanding client needs, the evolution of SaaS, and the role of AI in marketing. Jocelyn also reflects on the expectations of marketing leaders today and the significance of authenticity in leadership.

Takeaways

• Jocelyn's journey from journalism to B2B marketing showcases the diverse paths in the industry.

• Understanding client needs is crucial for effective marketing strategies.

• The biggest competitor in B2B is often the status quo, not other companies.

• AI is becoming essential in marketing, but companies must understand its application.

• Authenticity in leadership helps build trust and connection with teams and clients.

• Marketing leaders must balance multiple roles and responsibilities effectively.

• In-person conversations remain vital for understanding client pain points.

• SaaS is evolving, and companies must adapt to changing expectations.

• Collaboration across departments is essential for successful marketing efforts.

• Storytelling is a powerful tool for marketers to convey value and connect with audiences.

Sound bites

• "B2B marketing is my sweet spot now."

• "Status quo is our biggest competitor."

• "AI is a must-have."

Chapters

• 00:00 Jocelyn Sexton's Journey in Marketing

• 07:41 Navigating Strategy in B2B Tech

• 16:06 The Evolution of SaaS and AI Integration

• 24:58 The Evolving Role of Marketers

• 32:30 Navigating Internal Dynamics

• 38:46 Authenticity in Professional Growth

• 43:22 Future Directions for Growth Acceleration Partners