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Beyond The Tools

Beyond The Tools

By: Reflective Marketing
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Are you a home service business owner and/or contractor looking to grow and scale your business? This is a podcast dedicated to helping home service business owners and contractors grow faster by getting more leads, converting more sales so that you can finally get beyond the tools.©2021 Reflective Marketing Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Dan Friesen: Support, Protect, Develop: A Leadership Philosophy
    Feb 25 2026

    Dan Friesen, owner & team leader of Charlton and Hill Home Services and Marvelous Plumbing Heating, shares what he believes is the real secret to growth in the trades: your people. In this episode, Dan unpacks his “support, protect, develop” mission, why culture mirrors leadership, and how to lead with genuine care while still having the hard conversations that drive real development.

    👉 Full show notes: http://www.beyondthetoolspodcast.com/

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    Not Yet Known
  • Justin Beaulieu: Lessons from Building a Multi Trade Business
    Feb 11 2026

    Justin Beaulieu, 2nd Generation President & CEO of Beaulieu Plumbing & Mechanical Inc., shares the real lessons that come from growing a family plumbing company into a multi trade mechanical business. From near bankrupt moments to major long term projects, this episode is about relationships, asking for help, and leading without ego when the pressure is real.

    👉 Full show notes: http://www.beyondthetoolspodcast.com/

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    52 mins
  • Jen Mckee: Unlocking Social Media Success for Contractors
    Jan 28 2026

    Social media doesn’t have to feel forced or overwhelming.

    In this episode, Krystal Hobbs talks with Jen McKee, Founder of Kee Hart Marketing and creator of The Growth Experience, about how contractors can use social media to build trust, stay visible, and support real business growth without trying to be someone they’re not.

    👉 Full show notes: http://www.beyondthetoolspodcast.com/

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    27 mins
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