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Before it was obvious

Before it was obvious

By: Fireside Ventures
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Every iconic brand has a chapter nobody talks about: the years before the traction, the pivots nobody saw, the moments that almost broke everything. Before It Was Obvious is Fireside Ventures' founder series. Real conversations with the builders behind India's new-age consumer brands on purpose, resilience, and what it actually takes to build something that lasts.Fireside Ventures Economics Personal Finance
Episodes
  • Before It Was Obvious with Nikita Khanna & Anmol Ahlawat - Moxie Beauty

    Before It Was Obvious with Nikita Khanna & Anmol Ahlawat - Moxie Beauty
    Jun 29 2026

    In this edition of Before It Was Obvious, Khatija, Head of Marketing at Fireside Ventures, speaks with the founders of Moxie. They talk about building India's first dedicated wavy-and-curly hair brand, choosing channels on the basis of demand rather than hype, holding the line on product quality while competing with giants, and what it takes to build a brand consumers form an emotional relationship with.A conversation on judgment, depth, and what it really takes to build an enduring brand.
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    45 mins
  • Before It Was Obvious with Anurag Kedia & Gagandeep Makker - Pilgrim

    Before It Was Obvious with Anurag Kedia & Gagandeep Makker - Pilgrim
    May 10 2026

    Most decisions that shape a company don't announce themselves. They show up quietly, in a board meeting, a brand tracking number, a consumer call at midnight.


    In this edition of Before It Was Obvious, Khatija, Head of Marketing at Fireside Ventures, speaks with Anurag Kedia and Gagandeep Makker, founders of Pilgrim. They talk about building in the ingredient-led beauty space, going deep before going wide, expanding offline with conviction, and earning consumer trust in a category full of noise.


    A conversation on judgment, depth, and what it really takes to build an enduring brand.
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    29 mins
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