How do you give every location on Earth an address?
In this conversation, Chris Sheldrick – co-founder and CEO of what3words – explains the idea that turned a frustrating moment at a music festival into a global addressing system used by emergency services, delivery companies, governments, and millions of people worldwide.
What3words divides the entire planet into 3m x 3m squares (57 trillion in total) and assigns each one a unique combination of three words. Instead of complicated GPS coordinates, you can simply say something like table.chair.spoon and pinpoint an exact location anywhere on Earth.
In this interview, Chris explains:
• The “lightbulb moment” that started what3words
• Why the world needed a new global addressing standard
• How the company went from idea → adoption across industries
• The challenge of getting people to trust and integrate a new standard
• How governments, postal systems, and emergency services use it
• What AI changes about location technology
• Why the goal is to make the what3words app obsolete
• The weirdest ways people use what3words — including tattoos
They also discuss the bigger idea behind it all: what other “hidden standards” in the world could be redesigned if we started from scratch.
Check out what3words:
https://what3words.com/
https://www.linkedin.com/company/what3words/
https://www.linkedin.com/in/chrissheldrick1/
More on Basis:
https://www.buildbasis.com/
https://www.youtube.com/@BasisCapital
https://www.linkedin.com/company/basiscapitalltd/
https://www.linkedin.com/in/harrietsgreen
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Timestamps
- 00:00 Intro
- 00:45 what3words explained
- 02:08 Where the system has been most revolutionary
- 03:59 Why many global standards never get questioned
- 05:54 Creativity, founders, and new ideas
- 09:07 Monetisation and business model
- 13:31 Selling to governments
- 17:27 What AI changes for what3words
- 21:40 Mapping space, oceans, and extreme locations
- 25:02 The future of location data
- 27:19 What it’s like running what3words for 13 years
- 29:13 The strangest uses of what3words