#589 - Amazon PPC for Product Launch and Campaign Optimization cover art

#589 - Amazon PPC for Product Launch and Campaign Optimization

#589 - Amazon PPC for Product Launch and Campaign Optimization

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 Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product's lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive. Explore the crucial role of keyword optimization during a product launch with Vincenzo's actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo's guidance, you'll be armed with the knowledge to set up effective campaigns right from the start. Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product's lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers. In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss: 00:00 - Strategies for Launching With Amazon PPC02:52 - PPC Tips for Successful Launch04:08 - Optimizing Amazon PPC Keywords for Success10:47 - Keyword Research and Profitability Analysis15:07 - PPC Strategy Hierarchy and ACoS Goals19:23 - Optimizing ACoS for Amazon Sales25:20 - Scaling Product With PPC Campaigns26:48 - Optimizing ASIN Targeting for PPC29:33 - Keyword Variation Strategy for Campaigns30:49 - Connecting With Vincenzo and Ecomcy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Vincenzo Toscano from Ecomcy and he's going to be sharing tips and strategies for launching with PPC. He's also going to give you some tips and tricks on how to best optimize for profitability and he's going to give you ways to find the best keywords for those launch campaigns. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live Tacos Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: I'm going to go ahead and bring on our guest, who is a friend of mine and I'm very excited to have him today, and it's Vincenzo Toscano. Hey, Vincenzo. Vincenzo: Hello Carrie. Thank you so much for having me and a pleasure to be here. How are you doing? Carrie Miller: Yes, I'm doing great. Tell everyone where you're at. You're a world traveler, so. Vincenzo: Right now I'm in London, so August for me is been kind of like a slower month. I mean, I still did like two, three trips but it’s lower than usual. And then in September, I retake the traveling around, yeah. Carrie Miller: Yeah, you're always somewhere, so it's always fun to hear where you're at. Vincenzo, can you just tell everyone a little bit about yourself and also your agency, Ecomcy? Vincenzo: So, essentially, at Ecomcy, we are a full Amazon and Walmart brand management agency. So we specialize on everything in terms of listing optimization, PPC, brand creative, international expansion, everything that has to do in ...
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