Here are three things you’ll learn in this episode:

1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful communication.

2. Balancing Analytics and Human Connection: Jolly Creative Agency emphasizes the importance of balancing data-driven insights with a focus on human connection. A website should cater to both user experience and Google's algorithms, ensuring that neither the customer nor search engines are confused by the content or structure.

3. The Importance of Website Maintenance: Continuous website maintenance is critical for business success. Forms and other features can break over time, leading to missed customer opportunities. Regular updates and fresh eyes on the website help ensure that it remains functional and relevant, preventing loss of trust and customers.

About Sarah Jolly and Jolly Creative Agency:

- Website: http://www.jollycreativeagency.com/

- LinkedIn: https://www.linkedin.com/in/sarah-jolly-b022ba10b/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast