AOM DSP SNACK – New format, new voice, deeper insights. AOM DSP SNACK – New format, new voices, deeper insights. In the AOM DSP Snack series, Florian Vette and Florian Giulio Votta take you on a deep dive into the world of Amazon DSP — sharing hands-on expertise, real-world cases, and forward-thinking strategies for brands. What makes Amazon DSP so powerful — and how did programmatic advertising actually evolve? What role does the upper funnel play in modern campaign strategies? And why is data-driven advertising on Amazon about so much more than just retargeting? In this first episode, the two look back at the origins of demand-side platforms — and forward to what's possible in the advertising landscape of tomorrow. Included: real-world insights, an OMR award-winning client case, and a first look at upcoming topics — from CTV campaigns to Amazon Marketing Cloud. Want to know how Amazon is becoming a game-changer in data-driven advertising? This episode is your starting point.
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36 mins