Are we witnessing the end of market research as we knew it?

Don't miss the premiere of the Insights Plaza podcast, featuring a deep-dive conversation with Vinay Ahuja, Vice-President Analytics and Insights for P&G Europe and named one of the top 250 global insights innovators.

In this masterclass of an interview, Vinay tackles the most uncomfortable, exciting, and urgent debates in the world of data, AI, and consumer understanding:

• The AI and Data Paradox: Why does having more consumer signals than any other generation in history not automatically translate into better understanding? Discover the real risk of drifting away from human truth in the age of dashboards.
• The say-do Gap: Vinay breaks down the most profound methodological shift in the history of the discipline, moving away from asking toward observing, and how behavior science changes everything.
• The "Inverted Moore’s Law" Crisis: Why are business leaders less satisfied with the insights they are getting despite a massive boom in tools and vendors? A raw look at the broken industry structure and procurement processes that are choking the market.
• The Data Quality Crisis": Are we actually winning the battle against bot fraud, professional respondents, and rampant engagement noise? A transparent reflection on the industry's "open issue" that threatens the integrity of the profession.
• Synthetic Data and Digital Twins: Are synthetic personas a breakthrough innovation or just a dangerous statistical illusion? Vinay shares his views when it comes to using AI-generated consumers for high-stakes decisions.
• The Next 5 Years: What specific shifts must agencies, freelancers, and corporate teams make right now to avoid being automated into irrelevance and ensure insights hold real strategic power in the boardroom?

Brilliant reflections from a leading professional in our industry who started out wanting to understand machines and ended up falling in love with understanding people.