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Z世代ヒット予測
- ～若者の心をつかむ「4つのカギ」～
- Narrated by: 李 ふぁみ
- Length: 3 hrs and 19 mins
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Z世代ヒット予測
Narrated by:
李 ふぁみ
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Summary
次の消費を担う世代は、1990年代半ば～2010年代半ば生まれの「Z世代」。そのインサイトを的確にとらえて支持される商品・サービスをつくるにはどうすればいいか。マーケティング＆イノベーション専門媒体「日経クロストレンド」が総力を挙げて探った、次のヒットの芽、Z世代の支持を獲得するためのヒントなどをまとめています。編集部が果敢に選んだ「Z世代ヒット予測」選出の背景にあるZ世代の「4大インサイト」に加え、各予測の詳細解説、さらには米国発の最新Z世代トレンドも網羅してお届けします。
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