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Summary

Dragon's Den star Peter Jones will demonstrate how anyone can become successful: you just need guts, determination, and ideas. In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses. His 10 Golden Rules provide key building blocks for turning your ideas into successful businesses. He shows how to road test your ideas, create momentum behind a project, inject investors with enthusiasm for your ideas, and how to have the courage to risk failing in order to see your vision become a money-spinning reality. A hugely inspiring audiobook, this is the ultimate guide to thinking like a millionaire and becoming one.
©2007 Peter Jones (P)2007 Hodder and Stoughton Audiobooks

What listeners say about Tycoon

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  • Overall
    1 out of 5 stars

Not as good as Duncan's

If you are after a similar book to Duncan Bannatyne's autobiography, this isn't the book for you. It reads more like an open university lecture on how to start a business. If you are starting a business this may be the book for you. If you are after an interesting read, then it probably isn't

4 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

Not worth it

This book is just big list of bullet points on starting a business. No explanation

Lacks a personal insight , just Robotic instructions. Come up with good ideas Do market research, next evaluate who your customers really are.....

3 people found this helpful

  • Overall
    4 out of 5 stars

Solid advice

Worth listening to as it gives very good advice on setting up a business. A lot of it could be construed as being obvious for the seasoned professional but I think its probably going to offer at least one or two nuggets of wisdom for most people.

1 person found this helpful

  • Overall
    2 out of 5 stars

Very poor

Compared to the books by his fellow dragons and Branson for that matter this is a poor showing.

There is a lot of repetition and I'm far from sure that Peter has the right voice for an audiobook. I found it very hard to give this book my full attention and my mind wandered a lot while listening to it.

1 person found this helpful

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    2 out of 5 stars
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    2 out of 5 stars

Surface level

A book full of one liners that don’t lead to any practical examples of illustration that would leave you feeling nourished. Very much “as an entrepreneur, it’s on you to make things happen” yet offers no stories or even any actionable tips as to how.

I learned nothing.

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  • JT
  • 05-11-20

dated and basic

dated and basic, not a great business book in my opinon, hes too vauge on his own journey but the advice is sound, sorry peter!

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    1 out of 5 stars
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    1 out of 5 stars

Awful book

Don’t buy it. Cheesy and dreadful read.
Like some awful cheap motivational read. Could have been so much better.

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    3 out of 5 stars
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    2 out of 5 stars

Nothing new here...

Nice to hear a familiar voice but the information was all too familiar, rehashed, summarised titbits heard from any number of self help books on entrepreneurship. I’d like to have listened to more anecdotal, real life tales about hurdles Peter Jones had faced.

If you want a guide to starting a business and becoming rich, read How To Get Rich by Felix Dennis and leave this alone.

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Great

Is a great place to start. Will have to go over it a few times to grasp the concepts and do the implementation work.

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just don't

no depth. no storey. very dated. totally unenjoyable.

this is just a long list of good business practices , with no context it is not useful.