The Science of Storytelling

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist.

This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of "basic stories" in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it reveals that there are seven archetypal themes which recur throughout every kind of storytelling. 

To understand something, you need to know its history. Right? Wrong, says Alex Rosenberg in How History Gets Things Wrong. Feeling especially well-informed after reading a book of popular history on the best-seller list? Don't. Narrative history is always, always wrong. It not just incomplete or inaccurate but deeply wrong, as wrong as Ptolemaic astronomy. We no longer believe that the earth is the center of the universe. Why do we still believe in historical narrative? Our attachment to history as a vehicle for understanding has a long Darwinian pedigree and a genetic basis.

The sentence is the common ground where every writer walks. A poet writes in sentences, but so does the unsung author who came up with Items trapped in doors cause delays. A good sentence can be written (and read) by anyone if we simply give it the gift of our time, and it is as close as most of us will get to making something truly beautiful. Enter acclaimed author Professor Joe Moran. Using minimal technical terms, First You Write a Sentence is his unpedantic but authoritative explanation of how the most ordinary words can be turned into verbal constellations of extraordinary grace. 

In the 1980s, American psychiatry announced that it was time to toss aside Freudian ideas of mental disorder because the true path to understanding and treating mental illness lay in brain science, biochemistry, and drugs. This sudden call to revolution, however, was not driven by any scientific breakthroughs. Nor was it as unprecedented as it seemed. Why had previous efforts stalled? Was this latest call really any different? In Mind Fixers, Anne Harrington offers the first comprehensive history of the troubled search for the biological basis of mental illness.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

In How the World Thinks, Julian Baggini travels the globe to provide a hugely wide-ranging map of human thought. He shows us how distinct branches of philosophy flowered simultaneously in China, India and Ancient Greece, growing from local myths and stories - and how contemporary cultural attitudes, with particular attention to the West, East Asia, the Muslim World and Africa, have developed out of the philosophical histories of their regions. 

This kaleidoscopic book covers almost 3,000 years of Arab history and shines a light on the footloose Arab peoples and tribes who conquered lands and disseminated their language and culture over vast distances. Tracing this process to the origins of the Arabic language, rather than the advent of Islam, Tim Mackintosh-Smith begins his narrative more than a thousand years before Muhammad and focuses on how Arabic, both spoken and written, has functioned as a vital source of shared cultural identity over the millennia.

Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern physics, Sean Carroll is emerging as one of the greatest humanist thinkers of his generation as he brings his extraordinary intellect to bear not only on the Higgs boson and extra dimensions but now also on our deepest personal questions. Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void?

Who owns England? Behind this simple question lies this country’s oldest and best kept secret. This is the history of how England’s elite came to own our land - from aristocrats and the church to businessmen and corporations - and an inspiring manifesto for how to open up our countryside once more. This book has been a long time coming. Since 1086, in fact. For centuries, England’s elite have covered up how they got their hands on millions of acres of our land by constructing walls, burying surveys and, more recently, sheltering behind offshore shell companies.

It is time for us to learn a new way of thinking. The 21st century presents complex problems that require a wiser way of reasoning, one that recognises our current limitations, tolerates ambiguity and uncertainty, balances multiple perspectives, and bridges diverse areas of expertise. Whatever our age and experience, whether a NASA scientist or a school student, we will benefit from wielding our minds with insight, precision, social sensitivity and humility.ntial.   

In Working he offers a captivating account of his life as a writer, describing the sometimes staggering lengths to which he has gone in order to produce his books and offering priceless insights into the art and craft of non-fiction writing. Anyone interested in investigative journalism and the pursuit of truth, in the writer’s process and the creation of literature, in the art of interviewing or simply the psychology of excellence will find a masterclass in all these subjects.

Clive Thompson’s Coders is a delightful place to begin to understand this vocation, which is both a profession and a way of life and which essentially didn’t exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time and unpacks the surprising history of the field, beginning with the first great coders, who were women.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. The New York Times now publishes FiveThirtyEight.com, where Silver is one of the nation’s most influential political forecasters. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

You are a vital part of more complex systems like your country, the economy, or the world; learn about their changing nature and find optimal solutions to problems related to them. The Elements of Thinking in Systems focuses on the nine fundamental system archetypes; our mental models related to them and the step-by-step implication methods to fix them. Learn to use systems archetypes to solve your problems at work, in your business, in your relationship, and social connections.