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Summary

“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. The book is a must-read for anyone who cares about humanity’s shared future.” (H. E. Mohamed Abdullahi Mohamed (Farmaajo), president of the Federal Republic of Somalia)

Simon Anholt has spent decades helping countries, from Austria to Zambia, to improve their international standing. Using colorful descriptions of his experiences - dining with Vladimir Putin at his country home, taking a group of Felipe Calderon’s advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory - he tells how he began finding answers to that question.

Ultimately, Anholt hit on the good country equation - a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation. He shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success.

Anholt insists we can change the way countries behave and the way people are educated in a single generation - because that’s all the time we have.

©2020 Simon Anholt (P)2020 Simon Anholt

What listeners say about The Good Country Equation

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    5 out of 5 stars

Aiming for Enlightened Self Interest

This is a really good book for many reasons. It has a big idea: that a good image helps a country trade and prosper. It explains how that good image can be created: nothing to do with logos, slogans or a big marketing budget. And finally it is an enjoyable read from a well travelled and erudite man with a passion for the world.

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Practical original ideas on global challenges in a plain language

I just finished listening to the fantastic “Good Country Equation” . It is one of the most in-depth illustration of global challenges presented in a simple and sometimes a funny way. The book reveals the two striking aspects of the professional journey of Simon Anholt ; Whilst he is one of the most original thinkers in global affairs in recent decades , he has also been on the ground implementing these ideas in over 50 countries, advising head of states and governments .

1 person found this helpful