In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy.

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You’ll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation.

This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization.

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team.

You’ll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they’re texting a friend. Nick also reveals a powerful “President’s Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you’re a solo marketer or leading a global rollout, Nick’s insights on securing executive buy-in and proving sales ROI are essential.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op.

Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op’s colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce.

You’ll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you’re managing a global brand or a scaling startup, Matt’s insights on cross-functional alignment between HR and Marketing are essential.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!