Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization.

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In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team.

You’ll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they’re texting a friend. Nick also reveals a powerful “President’s Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you’re a solo marketer or leading a global rollout, Nick’s insights on securing executive buy-in and proving sales ROI are essential.

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