The Champion Sell

Why do salespeople fail to build pipeline, avoid buyer objections and conflict, and convert sales meetings into qualified opportunities? It's not a methodology, process, tendency to challenge, or their product knowledge.

They don't know how to sell to people.

What's the number one reason that sellers struggle to win deals with predictability and control, while continually getting outsold?

They don't build champions.

Simply, these are the two biggest problems occurring in our sales profession today and what Richard Rivera's The Champion Sell will help you and your teams solve. What elite sellers possess, more than any other trait, is the focus, intuitiveness, and ability to build Buyer Champions. The Champion Sell teaches sellers how to Build and Win with Champions, the people who have the power, influence, and economic access needed to win on our behalf. With a focus on evolving the listener's mindset with simple yet science and experience-based concepts for how human buyers react and make decisions, those concepts are applied to practical situations across the full sales lifecycle, for any type of sell.

Leveraging over two decades of complex sales and sales leadership experience, paired with a deep study into human psychology, Rivera illuminates the foundational gaps that exist in our abilities to attract high-trust buyer connections to us and what we sell, inspire Champions to take action with urgency, and empower them to get deals done and win.

These mindsets and habits should be fundamental to our sales craft, yet too many sales managers and modern sales books have neglected to guide focus on the right thing: buyers! Taught through five E.L.I.T.E. sales habits crossing buyer/seller connection, sales conversations and messaging, commitment and urgency, trust, and the closing work that leads to consistent winning, listeners will gain a game-changing level of buyer and sales intuitiveness and elite standards of excellence. No Champion. No Deal!

thechampionsell.com