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Summary

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling - and important - book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.The next big idea in business is belief.

©2013 Tom Asacker (P)2014 Gildan Media LLC

Critic reviews

"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." —Inc. MagazineIs this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." —Seth Godin, author of The Icarus Deception

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  • Jefferson
  • 22-02-14

Surprisingly Good and Short

Worth the money. Good narration, well delivered. Content logical.

This book is short and to the point. I like that. Too many audios are 1,000 hours long, at least it feels as though, when the author could have made their point in 2 hours.

I recommend this book with high enthusiasm. Great job to the author, Tom Asacker.

2 of 2 people found this review helpful

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  • Michael Hudson
  • 30-03-15

A must read if you want to create a better future

My favorite quote from the book: "We all become the stories we tell ourselves...sown into our minds through our experiences." A close second is "Layers of fat we call experience." Read it, think about it, and act upon its advice!

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  • Shannara World podcast
  • 30-01-17

His Podcast is much much better!

What did you like best about The Business of Belief? What did you like least?

Tom is clever and funny. I thought the ideas were a little thin at times and lacking clarity, but I guess belief itself can be seen as amorphous.