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Predictably Irrational

The Hidden Forces That Shape Our Decisions
Narrated by: Simon Jones
Length: 7 hrs and 24 mins
4.5 out of 5 stars (282 ratings)

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Summary

Why do smart people make irrational decisions every day? The answers will surprise you.

Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2008 Dan Ariely (P)2016 HarperCollins Publishers Ltd

Critic reviews

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think)
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)

What members say

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  • Daniel
  • FARNHAM, United Kingdom
  • 19-03-19

What a mind..

yes, you have seen it all before, done it all before, and generally been there and done everything; however, do you know why you did it? Dan Ariely would say probably not.

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  • MB
  • 13-03-19

So so

At a certain point you become tired of experiments conducted in university campuses and start wondering whether the same results would hold outside these selected communities. Possessing economics & business background, I didn't find too many new insights or thought provoking ideas. I'd suggest reading "Thinking Fast and Slow" or "Nudge" for much more thorough analysis in behavioral economics. The book was well narrated though.

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  • A F
  • U.K.
  • 28-02-19

Excellent and insightful backed by actual studies

Excellent book that was recommended by a colleague. Dan Ariely writes insightful and riveting recounts of the studies he and his colleagues have conducted with his usual wit. I have bought the rest of his books based on this one.

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Our behaviour is the key to understanding markets and so much more

My take alway; our behaviour doesn’t confirm to rational economic theory and Dan advocates behavioural economics to build better models / predictions because our decisions still follow patterns.

I enjoyed the experiments and insights into social and market norms, ditto qualification of our super ego for work, money and relationships today.

Was your back story a hint of narcissism Dan? It didn’t add much for me aside from humanising the storyteller and delivering a much loved American tale of triumph over adversity.

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First audio book I tried....loved it

I was already reading the book, but wanted to try audio...after you get in the zone, it's awesome..so much helpful information that just makes you think.. definitely recommend.

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  • Alban
  • LondonUnited Kingdom
  • 21-11-18

Great Book for irrational beings

This is an amazing book for all irrational people and even more so for the rational ones.

The book consists of many experiment results and concepts that are backed up by controlled studies.

It takes on some of the themes and even uses a couple of examples in the Thinking Fast and Slow by Daniel Kahnemann.

We'll worth a read.

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Woow

The writer and narrator are a perfect match. Would highly recommend this book and audible

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One of the most insightful books I’ve read

I was recommended this book by 2 people. Now I’ve now got my wife reading it so I can talk to her about it. She’s loving it too.

The information in this book is densely packed in but presented with great charm, context and conclusions so it’s an easy read/listen.

I can’t wait to listen again and this time to write down the headlines of each lesson I was most intrigued by.

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My New Audiobook Anchor

Dan's writing and Simon's narration makes for a powerful combination. It would seem I have found my new audiobook anchor. Every other book will be measured against this experience.

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very interesting

I really found this book fascinating. The author presents a skilled mix of research and original thought on the topic of human decision making. it is insightful for anyone working with people and trying to understand themselves better.

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  • Amazon Customer
  • 18-04-19

Couldnt stop

The book is just addictive. Well read, interesting, funny and serious in the perfect balance. Highly recomended

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  • moeketsi motjope
  • 13-11-18

Very engaging

It is very engaging. The social experiments done are very interesting, especially because they involve our day-to-day activities and behaviour.

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  • Andrew Riungu
  • 31-07-18

A fascinating and exciting read...simplistic

I really loved this book..it offered string insight into clearly understanding how BE can be applied and a guide to helping us deal with our irrationality effectively

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  • Nikolina
  • 21-06-18

Great book

Maby too much recurrence of conclusions, but overall, the book is interesting, narrator is great

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  • Rafael
  • 25-11-16

Delightfully instructive!

Each chapter presents a new experience that demonstrates how we are all essentially irrational. And it's very interesting to realize that. The narration is also great.

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  • Eckart Burgwedel
  • 24-10-16

Fascinating and Delightful

Excellent book: sharply observed, insightful, inspiring. Fascinatingly well written and delightfully narrated. It doesn't get much better than this.