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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- Narrated by: Simon Jones
- Length: 7 hrs and 24 mins
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Summary
Why do smart people make irrational decisions every day? The answers will surprise you.
Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.
Critic reviews
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)
What listeners say about Predictably Irrational
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- Paul
- 08-08-23
is this now fake
I enjoyed the book but my listening coincided with the shock news re pos falsified data Jun 2023 of Harvard Business School Prof Francesca Gino a frequent coauthor with Dan Ariely on these subjects. It makes it difficult to quote from the book, until it's data has been investigated further.
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6 people found this helpful
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- samantha crawley
- 10-06-22
Very engaging from the outset
Really interesting case studies described in a way to keep me listening throughout!
Only one issue - with the British accent it was harder then when the book was describing life in the US and not in the UK where I live - however this has helped me to understand myself more which will no doubt help me understand other people more too. S
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3 people found this helpful
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- Rich
- 02-05-23
Good data around human behaviours
I did NOT enjoy the narrator, I think it must have been targeted at a US audience. Being from the UK his accent was nauseous.
Details in the book is actually useful backed up with data.
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2 people found this helpful
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- soozoo
- 22-05-21
Reminds me of Alchemy
This is a fantastic book. If you enjoyed “alchemy” you will enjoy this.
Each chapter is a story about how an unexpected outcome occurs in certain situations, in human nature, marketing etc.
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1 person found this helpful
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- Claudio Finol
- 30-04-21
mind-blowing content !
mind-blowing content written in a simple and agreeable manner! this should be narrated by Dan Ariely!
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1 person found this helpful
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- Leonardo
- 22-01-21
insightful book and entertaining narration
insightful book and entertaining narration. compared to other books based on academic research, I found it well flowing, also thanks to the empirical natural of the experiments quoted.
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1 person found this helpful
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- Nicholas Luder
- 30-11-20
Really? Wow
Very enjoyable, I've studied behavioural economics but still get shocked by its results. Simon Jones ' voice is always a pleasure to listen to.
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1 person found this helpful
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- Andy
- 25-05-20
Rethink every day decisions
Not a story book but an insight into your own thought processes.
The chapters are clear and themed with multiple examples from scientific studies for each point. A few possible study flaws, but given the benefit of the doubt that there isn't excitement in full methodology.
Will listen again after I add some vinegar to my beer.
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1 person found this helpful
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- Julia M.
- 18-01-24
Needs refreshing for inclusion
Whilst the concept and content remain valid, the store is an examples are often disappointingly inappropriate in today’s world. In particular examples referencing gender typically associated with women draw on what are hopefully updated inappropriate stereotypes. This isn’t helped by the English narrator tone.
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- Harry
- 18-11-23
We should all remember we aren’t as rational as we wish we were
I’m a big fan of Dan’s writing style - playful with a mix of great science and amusing, yet illustrative, anecdotes. A very accessible book on the science of how we actually make decisions, rather than how economists think we do.
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