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Summary

Brought to you by Penguin.

When it comes to persuasion, success can begin before you say a word.

In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. 

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. 

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

©2020 Robert Cialdini (P)2020 Penguin Audio

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    4 out of 5 stars

An intereresting topic diminished by the narrator

Read in the style of 1980's American business literature, this immensely interesting topic is somewhat diminished through the monotone style of the narrator. Found my mind wandering while listening, missing the point of the chapter and needing to listen again. Such an interesting topic though, that unfortunately loses impact due to the reader.

5 people found this helpful

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better than influencd

You can listen to this at 2x the speed and still get most of it. It is very easy to follow. If you are deciding between this one and influence, don't, just read this one.

4 people found this helpful

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Narration is terrible

The awful narration completely spoils what could have been a great book, it's like listening to a cheesy infomercial or an 80's corporate training video

2 people found this helpful

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Mind blowing

Very easy to listen to and mind boggling at the same time. I bought this book after purchasing INFLUENCE and the author takes it to another level explaining how unaware we are of the things that affect us. I highly recommend!

2 people found this helpful

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Good book, but not groundbreaking

Lots of examples and stories combined with clear everyday language makes this book easy to understand. I think it's a must-read for anyone I interested in marketing, negotiation or motivation.

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Great from Dr Cialdini as always

Exciting book I finished in a few days. Voice was engaging. Great people for young people to learn how to use persuasion tactically and ethically and also to learn how to not get deceived by advertisers. Highly recommended read 📚

1 person found this helpful

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If influence is interesting to you, devour this.

Robert Cialdini is, without doubt, a leading researcher and teacher in the area of influence. This book follows on very nicely from his classic text 'Influence: the psychology of persuasion. If you don't know Cialdini, you don't know influence.

1 person found this helpful