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Pre-Suasion
- A Revolutionary Way to Influence and Persuade
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Categories: Business & Careers, Management & Leadership
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- Length: 10 hrs and 6 mins
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Top reading
- By Mr. A. B. on 11-11-17
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Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
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You have to listen to this in 3D
- By Simon Huggins on 09-11-17
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The Small BIG
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
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Packed with great stuff
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From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
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Release your prejudice
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
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A blend of funny and self-help
- By ModernEfficientDesign on 09-07-20
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Methods of Persuasion
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Thoroughly enjoyable
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Overall
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Performance
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Win Bigly
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Overall
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Performance
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Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs.
-
-
You have to listen to this in 3D
- By Simon Huggins on 09-11-17
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The Small BIG
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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
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Packed with great stuff
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Loserthink
- How Untrained Brains Are Ruining America
- By: Scott Adams
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Performance
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From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.
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Release your prejudice
- By Setright on 19-08-20
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How to Fail at Almost Everything and Still Win Big
- Kind of the Story of My Life
- By: Scott Adams
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 48 mins
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Overall
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Performance
-
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Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.
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A blend of funny and self-help
- By ModernEfficientDesign on 09-07-20
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Methods of Persuasion
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- By: Nick Kolenda
- Narrated by: Mike Norgaard
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
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Superb!
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Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.
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WORTH THE TIME & MONEY!
- By Chelle :o)) on 08-06-10
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Never Split the Difference
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people’s lives were at stake.
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Full of stories but difficult to make practical
- By Anonymous User on 15-12-19
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No: The Only Negotiating System You Need for Work and Home
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- Narrated by: Jim Camp
- Length: 8 hrs and 25 mins
- Unabridged
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Jim Camp, the world’s number one negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. Saying no is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are.
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I hated negotiating..... until now
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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Life hacks from insecure over-achievers
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- Narrated by: Johnny Heller
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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excellent tips
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Easy listen with good practical examples
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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- Narrated by: Christopher Price
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- Unabridged
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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SalesBrain Works
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Influence
- Science and Practice, ePub, 5th Edition
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- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Interesting but flaws in recording
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
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- Unabridged
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Performance
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behavior....
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Rethink every day decisions
- By Andy on 25-05-20
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Flipnosis
- By: Kevin Dutton
- Narrated by: David Timson
- Length: 10 hrs and 5 mins
- Unabridged
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What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building? This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables; it kicks them over.
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one of the best! <br />
- By Robert on 15-01-17
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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Flowers are just weeds with a larger advertising budget
- By soozoo on 13-09-19
Summary
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.
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What listeners say about Pre-Suasion
Reviews - Please select the tabs below to change the source of reviews.
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- Chris Payne
- 06-03-20
An intereresting topic diminished by the narrator
Read in the style of 1980's American business literature, this immensely interesting topic is somewhat diminished through the monotone style of the narrator. Found my mind wandering while listening, missing the point of the chapter and needing to listen again. Such an interesting topic though, that unfortunately loses impact due to the reader.
5 people found this helpful
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- José Alberto Esquivel Patiño
- 13-03-20
better than influencd
You can listen to this at 2x the speed and still get most of it. It is very easy to follow. If you are deciding between this one and influence, don't, just read this one.
4 people found this helpful
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- Marc Williams
- 08-06-20
Narration is terrible
The awful narration completely spoils what could have been a great book, it's like listening to a cheesy infomercial or an 80's corporate training video
2 people found this helpful
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- Anonymous User
- 15-05-20
Mind blowing
Very easy to listen to and mind boggling at the same time. I bought this book after purchasing INFLUENCE and the author takes it to another level explaining how unaware we are of the things that affect us. I highly recommend!
2 people found this helpful
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- Kennith
- 12-04-20
Good book, but not groundbreaking
Lots of examples and stories combined with clear everyday language makes this book easy to understand. I think it's a must-read for anyone I interested in marketing, negotiation or motivation.
2 people found this helpful
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- Chibueze
- 15-07-20
Great from Dr Cialdini as always
Exciting book I finished in a few days. Voice was engaging. Great people for young people to learn how to use persuasion tactically and ethically and also to learn how to not get deceived by advertisers. Highly recommended read 📚
1 person found this helpful
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- Mr. J. A. Ball
- 07-07-20
If influence is interesting to you, devour this.
Robert Cialdini is, without doubt, a leading researcher and teacher in the area of influence. This book follows on very nicely from his classic text 'Influence: the psychology of persuasion. If you don't know Cialdini, you don't know influence.
1 person found this helpful