Listen free for 30 days

Listen with offer

  • Markets Never Forget (But People Do)

  • How Your Memory Is Costing You Money and Why This Time Isn't Different
  • By: Ken Fisher, Lara Hoffmans
  • Narrated by: Mel Foster
  • Length: 7 hrs and 45 mins
  • 4.0 out of 5 stars (7 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Markets Never Forget (But People Do) cover art

Markets Never Forget (But People Do)

By: Ken Fisher, Lara Hoffmans
Narrated by: Mel Foster
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.99

Buy Now for £18.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

The Only Three Questions That Still Count cover art
Contra Krugman cover art
Stock Investing for Beginners: Value Bundle cover art
The Bogle Effect cover art
Code Red cover art
Rule of 72 cover art
Gold Is a Better Way cover art
ETF Investing cover art
An Updated Investment Strategy for the Intelligent Investor cover art
The Great Silver Bull cover art
7 Mistakes Every Investor Makes (and How to Avoid Them) cover art
Unstoppable Returns in a Bear Market cover art
The 5 Mistakes Every Investor Makes and How to Avoid Them, 2nd Edition cover art
Safe, Debt-Free, and Rich! cover art
The Invisible Hands cover art
Easy Money cover art

Summary

Why do so many investors make the same mistakes repeatedly, being too bullish or too bearish at just the wrong times? Because they forget. Forgetting pain is an instinct - humans have evolved that way to better cope with the problems of survival. But in the complex and often counterintuitive world of investing, it causes serious errors.

"This time it’s different" are the four most expensive words in the English language (according to investing legend Sir John Templeton). Yet many investors routinely fall into the trap of thinking "now" (whenever "now" is) is different somehow. In Markets Never Forget (But People Do), four-time New York Times best-selling author Ken Fisher explains how investor's memories play (often costly) tricks on them - and how they can combat their faulty memories with just a bit of history.

This isn’t to say history repeats itself perfectly. It doesn’t; but a recession is a recession. Some are vastly worse than others, but investors have lived through them before. Credit crises aren’t new, nor are bear markets - or bull markets. Geopolitical tension is as old as mankind, as is war and even terrorist attacks. Understanding how investors have reacted to similar past events can help guide investors in shaping better forward-looking expectations. The past never predicts the future, but it can reduce guesswork about what’s ahead.

In this book, Fisher takes aim at some major market memory mishaps, like the idea that stocks have become inherently more volatile or that wildly above - or below - average returns are abnormal. He shows how, early in every recovery, investors don’t believe in it - often at a huge cost. And he shows how, in investing, ideology is deadly. Most important, he explains how you can use history as one powerful tool to help reduce your error rate while helping to get better investing results.

©2011 Ken Fisher (P)2011 Brilliance Audio, Inc.

What listeners say about Markets Never Forget (But People Do)

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
  • Mr
  • 24-06-17

Interesting and provocative.

Any additional comments?

Although perhaps just a trifle contrarian, Fisher has produced a very interesting discussion of a wide variety of what he sees as economic canards. The central thrust of the book is that investors memories are fallible and short-term, almost everything that the financial media likes to consider to be exceptional, rare and new: isn't. Although occasionally laboring his points, Fisher produces cogent arguments and evidence to back up his claims. Whether you think he is right or not, there is plenty here that will interest any student of markets or financial history.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!