In-Depth Market Research Interviews with Dead People: Bounty

A Short Story

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In-Depth Market Research Interviews with Dead People: Bounty

By: Alison Espach

Narrated by: Carol Monda, Neil Hellegers, Mark Sanderlin

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About this listen

In this at-once hilarious and heartbreaking series, In-Depth Market Research Interviews with Dead People, Alison Espach explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day.

Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty’s market research representative to Paul and Maggie. In this unique short story, a couple who died suddenly in their 50s recounts their use of Bounty paper towels and their sudden switch to a bargain brand near the end of their lives. What appears to be a run-of-the-mill spat between spouses at the Stop & Shop is revealed to be a defining moment of a marriage years in decline and a chance for two people to make sense of their complicated past.

Family Life

Genre Fiction

Funny

Witty

Short Stories

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This is a quirky story of a recently deceased couple being interviewed by a market research analyst on behalf of Bounty paper towels. They look back over their lives and contemplate what went wrong whilst answering questions about brand loyalty and their attitude towards cost, absorbency, sheet size (apparently smaller sheets are a false economy) and strength. This is highly original and it genuinely made me laugh out loud. I still prefer Fiesta though. I don't know, somehow it has a nicer feel than other brands.