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HBR Guide to Crafting Your Purpose

HBR Guide Series

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About this listen

Stop searching for purpose. Build it.

We're living through a crisis of purpose. Surveys indicate that people feel less and less connected to the meaning of their work. Individuals everywhere are asking, "How can I find my purpose?"

That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three misconceptions about purpose at work: that purpose is found, that you have only one, and that it remains the same over time. Packed with tips and advice for how you can cultivate more meaning in your life and at work, this book teaches you how to endow everything you do with purpose each day.

You'll learn how to: find the reason behind your work; identify what makes you happy and engaged; use job crafting to transform your role; connect your work to service; build positive, fulfilling relationships; and let go of past purposes—and take steps toward new ones.

©2022 Harvard Business School Publishing Corporation (P)2022 Ascent Audio Career Success Management Management & Leadership Motivation & Self-Improvement Business Career Leadership
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You can read all the rationalist, atheist, existentialist and nihilist philosophy you like (and I've read a fair bit, especially of late), but humankind craves meaning in life. After 15 years in the corporate world I've definitely lost any real sense of meaning in the work I do.

After a decade in B2B marketing, I'm usually deeply sceptical of the use of the term "purpose" - at least in a business sense. That's what I was expecting this book to be about - and it is, in part. But it's more about finding your own meaning and purpose in life.

For a cynic like me, this could sound like self-help / quasi-religious fluff - but there's actually a lot of helpful, practical stuff in here. Useful exercises to focus on what matters, and narrow down what you actually enjoy. Some handy advice to help shift your perspective and perceptions of the daily grind.

I probably should have read it before I quit my job, TBH!

Useful, practical advice

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