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Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.

Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

©2015 E. Freya Williams. (P)2015 Gildan Media LLC

What listeners say about Green Giants

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Really difficult to focus on the book.

I found the narration really distracting. Sounded like a robot and with odd upward inflections at inappropriate points. I had been looking forward to this book but will have to wait until I have the time to read it as the audio is terrible Such a shame.

1 person found this helpful

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Great content but, the audio leaves me wanting more.

Very good content, anyone who has an interest in sustainability, circular economics and sustainable business should definitely listen to it. I do not like the voice of the author and/or the audio quality. It sounds very annoying and automated.

1 person found this helpful

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Interesting but narration makes hard to listen to

The content was interesting, possibly a little too focused on Unilever but interesting to learn about big corporations take on green. Narration tempo was really off-putting for me, I could only take 30mins at a time. Narration was fast with pauses in places you wouldn't expect so quite disorientating.

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Really good content but read by a robot

The content of the book is really good. Very helpful for small start ups looking to grow. The only problem I found was that the book was read by a robot.

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very poorly produced audiobook

very poorly produced audiobook, which was disappointing as the physical book is good. i dont know how wlthis made it through the quality assurance process

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Robot narrator!

Decent piece of reference text spoilt by the narrator sounding like a robot! Well researched and referenced examples, good if you are already in the sustainability sector and need to widen your subject matter knowledge.

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Profile Image for Shiva
  • Shiva
  • 27-03-19

Who the hell let Kelly Bourquin read this book?!

I am intensely interested in sustainability. Over the past three years, I have listened to more than 150 books on Audible. Close to third of those books were on sustainability, private enterprise, and environment. By far, this narration was THE MOST PAINFUL to listen to among all of my audiobooks. As I was listening to this book, I was sad, frustrated, really upset, then exhausted because of the poor performance. Ultimately, it left me feeling indifferent to the material. The author and the producer owe it to the audience to have this book narrated again by someone superb.

3 people found this helpful

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  • Connor Roth
  • 26-06-20

Awful, Awful narration

I could barely pay attention or follow along. Some of the content was relevant and of substance, but it is very difficult to become engaged due to the speaker’s voice.

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  • Kranders
  • 10-01-20

Good content, hard to listen to.

The content is good and relevant for me as I am on the sustainability team at work. I am having a hard time listening though due to the voice of the lady reading. She sounds like a robot.

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  • S. Brewster
  • 15-08-19

delightful and insightful

coming soon, I'll be a student in the school of sustainability. I find the topic absolutely amazing and this book did not disappoint. I learned so much and feel like it will prove a valuable learning tool for my future endeavors!

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  • Maxine
  • 29-05-19

Great Info, terrible narration

The facts and story telling are well paced and placed. However, the narrator sounds like a robot. It's difficult to follow at times.

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  • Sammi Kuehn
  • 28-12-18

Lays out the business case for sustainability!

This book is an awesome read for anyone that wants more information on why implementing sustainability into a business is the right thing to do.

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  • G. D. Sullivan
  • 21-05-17

My niece thought the voice was computer generated.

Seriously I believe the content is valuable but it really is painful to listen to.

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    3 out of 5 stars
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  • J. A. Bowen
  • 18-03-17

Content is great but presentation needs work

Would you say that listening to this book was time well-spent? Why or why not?

I could not listen to this book. The performance was so awful. I was having a difficult time determining whether it was read by computer or by a person. Words were mispronounced, it was recorded in pieces that were poorly stitched together, and it was read in an almost monotone voice.

Would you be willing to try another one of Kelly Bourquin’s performances?

I would not at all be willing to try another of Kelly Bourquin's performances.

Who do you think would benefit most from listening to Green Giants?

The content is the only redeeming value of this book. If you can stand to listen to it for a couple hours then you will find that it might pique your interest enough to buy the physical book, as I did.

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  • Isabelle
  • 01-02-17

Reader of the book sounds like a robot

The story of the book was interesting. However the reader of the book sounds like a robot and very boring to listen to.

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  • PJ
  • 01-08-16

Informative and inspirational

This book gives an in depth analysis on how and how not to be sustainable. Very interesting and helpful for anyone in business.