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Summary

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?

In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.

Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it.

Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32 - the largest crowdsourced platform for film creatives - Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

©2017 Routledge (P)2019 Richard Botto

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A Phenomenal Ride of a Read

I definitely didn't expect to find this book so entertaining as well as informative. I'd highly recommend to anyone wanting to have an enlightening, as well as a fun, read.

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Great investment for any artist.

Excellent material for any artist wanting to find his audience. Even though it is primarily targeted to filmmakers it is also of great value to anyone trying to build a brand and audience. Very well narrated. Must have! I'm going to listen to it a second time very soon.

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A Vital Tool That I Bet Most Filmmakers Don’t Even Realise They Need!

I refer to this book and crowdsourcing generally in my review title as a tool...but it’s way more than that. It’s a value and a way of being what I think are the best filmmakers, which no other book I’ve read even gets close to touching on the idea of in comparison to Richard Botto’s: Crowdsourcing For Filmmakers. The best filmmakers care about and nurture their audience...their crowd and this is true of famous filmmakers and indie filmmakers but it is particularly important to indie’s. There is a ton of inspirational information in this book told by stories, case studies, hard stats...its concept is backed in every way possible which I love and makes it undeniably tangible as a value we as filmmakers should be living by. Lots of other books will teach you how to make a movie, but this book will teach you how to be a filmmaker. To be honest, movies are movies and most die with a few views on YouTube and that’s it. If your someone that just wants to make movies for fun, that’s totally cool, but if you have wider ambitions you need to read this book!

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