'Marketing can, and must, save the planet. For any Marketer wondering where on earth to start, this book is a deeply practical, meticulously researched gloves-off guide on how to do it. With core terms and concepts explained, inspiring case studies, and practical actions to take at the end of each chapter, you’ll finish the book feeling fully equipped to play your role in helping solve humanity’s most pressing problem.' (Tessa Clarke)

'The authors of Can Marketing Save the Planet? have covered everything that anyone working in marketing, could possibly want to know about ethical and sustainable marketing – from net zero, to employee engagement, education, and learning, ESGs, CSR, greenwashing, working with activists, innovation, green websites, to use of language…and so much more! It’s a hugely comprehensive book, with a core message to help marketers drive sustainability and change – inside and out. The book is packed with the latest learnings, case examples and trends. If you are in marketing or in business, this book will become your best read and your best friend.' (Sangeeta Waldron)

'Michelle and Gemma have turned around their lives and careers in response to what they have learned about the climate emergency. And now they are making their hard won lessons easily available to all of us who might follow. Their action-packed new book offers us a practical pathway to lean into our most pressing challenges, future-proof our businesses and thrive by doing something more meaningful with our marketing. I cannot recommend it highly enough.' (Paul Skinner)