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Summary

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2011 Columbia University Press (P)2016 Audible, Inc.

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One life, a missionaries lifestyle.

If you could sum up Designing for Growth in three words, what would they be?

Compelling, Delightful Design

What other book might you compare Designing for Growth to, and why?

It would be hard to compare this book to anything remotely close, other than to say methods relating to "design thinking."

Have you listened to any of Nicol Zanzarella’s other performances? How does this one compare?

Haven't come across the narrator before, but she sounds delightful.

Was this a book you wanted to listen to all in one sitting?

A reference book, to come back to and listen on many sittings to absorb empathy.

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Profile Image for Chris Harden
  • Chris Harden
  • 18-12-17

Seem condescending and shallow on the details

I felt like the first few chapters were too high level and didn’t deliver enough concrete, actionable examples quickly enough. I also felt like the book is trying too hard to make it seem that managers don’t know how to approach great leadership and that the classic tools indicate managers are incompetent in customer-driven problem solving. Overall I found after a while that I was not listening enough and decided to pursue a different book on design thinking. I would like to have seen a clear definition right up from of what design thinking is and how the book plans to give me a tangible toolset to use design thinking in my organization. Authors, perhaps putting that tangible list up front and removing some of the jargon extra jargon around managers not knowing how to think in a design way will help readers stay more engaged for the long haul.

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  • Amazon Customer
  • 04-11-16

Enjoyed listening

Inspiring for managers and consultants. Easy to follow logic. Substantial expertise is given. Easy to use tools. Would like more real Business cases examined, but I will read also the 10 examples book of the same authorised.

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  • mj
  • 28-04-17

great model for design thinking

great walk through and examples used through out. hopefully I can find the templates referred to in the appendix.