B2B eCommerce MasterPlan

From generating traffic to getting the customers' first purchases and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

If you are ready to take a few steps forward in your journey to overcome anxious thoughts, worries, anxiety avoidance, and manage the physical symptoms that anxiety causes, this book is the best guide to lighten up your way and show you the path to self-discovery and reduce your vulnerability to falling prey to anxiety.

Keen to turn your users into paying customers? Concerned that your conversion rates are too low? This book will help you get your design right. It is the result of over five years of experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling.

The most influential work of the entire Spanish literary canon and a founding work of modern Western literature, Don Quixote is also one of the greatest works ever written. Hugely entertaining but also moving at times, this episodic novel is built on the fantasy life of one Alonso Quixano, who lives with his niece and housekeeper in La Mancha. Quixano, obsessed by tales of knight errantry, renames himself ‘Don Quixote’ and with his faithful servant Sancho Panza, goes on a series of quests.